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Responsibility Has Its Rewards Events
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The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption, and the designated driver program at sports and entertainment facilities. Partners in the campaign include NHTSA - the U.S. Department of Transportation's National Highway Traffic Safety Administration, state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, and broadcasters.
 
Key Campaign Messages
  • Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
  • Buckle Up - Every Trip, Every Time
  • We Don't Serve Teens - Never Provide Alcohol To Minors
 
 
2015
 
March 22, 2015
Responsible NASCAR Fans Rewarded at Auto Club Speedway
 
March 15-18, 2015
RHIR with Miller Lite at SXSW
 
March 15, 2015
Responsible NASCAR Fans Rewarded at Phoenix International Raceway
 
February 15, 2015
Responsibility Has Its Rewards at 64th NBA All-Star Game«
 
February 2, 2015
Responsibility Has Its Rewards at Super Bowl XLIX«
 
January 28, 2015
TEAM Coalition at 2015 Honda NHL« All Star Game
 
January 12, 2015
TEAM Coalition at 2015 NCAA Division I Football Championship
 
January 1, 2015
TEAM Coalition at 2015 Bridgestone NHL Winter Classic«
TEAM Coalition at 2015 Rose Bowl
 
 
 
2014
 
December 28, 2014
Atlanta Falcons Host Bud Light Designated Driver Challenge Rivalry Game
Denver Broncos Host Bud Light Designated Driver Challenge Rivalry Game
Miami Dolphins Host Bud Light Designated Driver Challenge Rivalry Game
Seattle Seahawks Host Bud Light Designated Driver Challenge Rivalry Game
Kansas City Chiefs Host Bud Light Designated Driver Challenge Rivalry Game
 
December 21, 2014
Arizona Cardinals Host Bud Light Designated Driver Challenge Rivalry Game
 
December 14, 2014
Cleveland Browns Host Bud Light Designated Driver Challenge Rivalry Game
Kansas City Chiefs Host Bud Light Designated Driver Challenge Rivalry Game
Carolina Panthers Host Bud Light Designated Driver Challenge Rivalry Game
New York Giants Host Bud Light Designated Driver Challenge Rivalry Game
San Diego Chargers Host Bud Light Designated Driver Challenge Rivalry Game
 
December 1, 2014
New York Jets Host Bud Light Designated Driver Challenge Rivalry Game
 
November 30, 2014
Buffalo Bills Host Bud Light Designated Driver Challenge Rivalry Game
Kansas City Chiefs Host Bud Light Designated Driver Challenge Rivalry Game
 
November 23, 2014
Houston Texans Host Bud Light Designated Driver Challenge Rivalry Game
Seattle Seahawks Host Bud Light Designated Driver Challenge Rivalry Game
Indianapolis Colts Host Bud Light Designated Driver Challenge Rivalry Game
 
November 20, 2014
Oakland Raiders Host Bud Light Designated Driver Challenge Rivalry Game
 
November 16, 2014
Carolina Panthers Host Bud Light Designated Driver Challenge Rivalry Game
Responsible Chargers Fan Score Big
Responsible Fans Rewarded at Homestead-Miami Speedway
 
November 13, 2014
Responsible Dolphins Fan Score Big
 
November 10, 2014
Miller Lite Responsibility Night with the Philadelphia Eagles
 
November 9, 2014
Arizona Cardinals Host Bud Light Designated Driver Challenge Rivalry Game
Tampa Bay Buccaneers Host Bud Light Designated Driver Challenge Rivalry Game
Oakland Raiders Host Bud Light Designated Driver Challenge Rivalry Game
 
November 6, 2014
Cincinnati Bengals Host Bud Light Designated Driver Challenge Rivalry Game
 
October 26, 2014
New York Jets Host Bud Light Designated Driver Challenge Rivalry Game
Tennessee Titans Host Bud Light Designated Driver Challenge Rivalry Game
 
October 24, 2014
San Francisco Giants Recognize Designated Driver at 2014 World Series Game 3
 
October 23, 2014
Denver Broncos Host Bud Light Designated Driver Challenge Rivalry Game
 
October 21, 2014
Kansas City Royals Recognize Designated Driver at 2014 World Series Game 1
 
October 19, 2014
New York Red Bulls Fans Rewarded at Sunday's Match
St. Louis Rams Host Bud Light Designated Driver Challenge Rivalry Game
Responsible NASCAR Fans Rewarded at Talladega Superspeedway
San Diego Chargers Host Bud Light Designated Driver Challenge Rivalry Game
 
October 12, 2014
Oakland Raiders Host Bud Light Designated Driver Challenge Rivalry Game
 
October 11, 2014
Responsible NASCAR Fans Rewarded at Charlotte Motor Speedway
 
September 28, 2014
Responsible NASCAR Fans Rewarded at Dover International Speedway
 
September 27, 2014
D.C. United Hosts Budweiser Good Sport Designated Driver Challenge
 
September 25, 2014
Responsible Redskins Fans Score Big
 
September 24, 2014
Responsible Washington Nationals fans at Nationals Park
 
September 22-24, 2014
Los Angeles Dodgers host Designated Driver Challenge Rivalry Series
 
September 21, 2014
Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway
Jacksonville Jaguars Host Designated Driver Challenge Rivalry Game
 
September 20-21, 2014
Responsible Music Fans Rewarded at The Sunset Strip Music Festival
 
September 18, 2014
Responsible Falcons Fans Score Big
 
September 14, 2014
Responsible Bills Fans Score Big
Responsible Denver Broncos Fans Score Big
Responsible Fans Rewarded at Chicagoland Speedway
 
September 13, 2014
Responsible Fans Rewarded at Indy Irish Fest
 
September 9-11, 2014
Cleveland Indians host Designated Driver Challenge Rivalry Series
 
September 8-11, 2014
Philadelphia Phillies host Designated Driver Challenge Rivalry Series
 
September 7, 2014
Tampa Bay Buccaneers Host Designated Driver Challenge Rivalry Game
New England Revolution Host Designated Driver Challenge Rivalry Match
 
September 6, 2014
Responsible NASCAR Fans Rewarded at Richmond International Raceway
 
September 1-3, 2014
Kansas City Royals host Designated Driver Challenge Rivalry Series
 
August 26-28, 2014
Cincinnati Reds host Designated Driver Challenge Rivalry Series
 
August 23, 2014
Responsible NASCAR Fans Rewarded at Bristol Motor Speedway
 
August 22-24, 2014
Texas Rangers Host Designated Driver Challenge Rivalry Series
 
August 22, 2014
Responsible FC Dallas Supporters at Toyota Stadium
 
August 19-21, 2014
Minnesota Twins Host Designated Driver Challenge Rivalry Series
 
August 17, 2014
Responsible NASCAR Fans Rewarded at Michigan International Speedway
 
August 16, 2014
Responsible NASCAR Fans Rewarded at Mid Ohio Sports Car Course
 
August 15, 2014
Responsible Washington Nationals Fans at Nationals Park
Responsible Houston Dynamo supporters at BBVA Compass Stadium
 
August 6, 2014
Responsible Soccer Supporters at 2014 AT&T MLS All-Star Game and Soccer Celebration
 
August 4, 2014
Responsible NASCAR fans rewarded at Pocono Raceway
 
 
RHIR Event Archives
 
 
 
 
 
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