| The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption,
and the designated driver program at sports and entertainment facilities. Partners in the campaign include NHTSA - the U.S. Department of Transportation's National Highway Traffic Safety Administration,
state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, and broadcasters.
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Key Campaign Messages
- Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
- Buckle Up - Every Trip, Every Time
- We Don't Serve Teens - Never Provide Alcohol To Minors
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| 2012 |
January 7, 2012, RHIR at 2012 NCAA Division 1 Football Championship
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January 2, 2012, RHIR at 2012 NHL Winter Classic
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| 2011 |
December 1, 2011, RHIR at 2011 NASCAR Sprint Cup Series Champions WeekTM
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November 21, 2011, RHIR at MLS Cup 2011TM
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November 17, 2011, RHIR at Broncos Game
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November 3, 2011, MLB World Series Game 3
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November 3, 2011, MLB World Series Game 1
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September 26, 2011, RHIR at HBCU Bank of America Atlanta Football Classic
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August 27, 2011, Minnesota Vikings Fan PSA filming
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August 19, 2011, Green Bay Packers Fan PSA filming
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August 16-17, 2011, Washington Nationals Fan PSA filming
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July 27, 2011, TEAM at 2011 AT&T MLS All Star Game
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July 8-12, 2011, RHIR at MLB All-Star Game
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June 25-26, 2011, Milwaukee Brewers Fan PSA Filming
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June 20-22, 2011, Chicago White Sox Fan PSA Filming
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June 18-19, 2011, RHIR at the Gold Cup
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June 17-21, 2011, TEAM at the NCAA 2011 Men's College World Series
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June 6, 2011, Dallas Mavericks' Designated Driver Receives Ultimate Reward at 2011 NBA Finals
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June 1, 2011, Miami Heat Designated Driver Receives Ultimate Reward at 2011 NBA Finals
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May 16, 2011, Detroit Tigers Fan PSA Filming
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May 9, 2011, RHIR with the Houston Astros
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April 1 - 5, 2011, TEAMUp2Win! at the NCAA Men's Final Four
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April 1 - 3, 2011, TEAMUp2Win! at the NCAA Women's Final Four
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February 20, 2011, RHIR at NBA All Star Game Jam Session
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Jan 27 - Feb 6, 2011, RHIR at NFL Experience
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February 6, 2011, RHIR at Super Bowl XLV
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January 30, 2011, RHIR at NHL All-Star Game
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January 7, 2011, RHIR at NCAA DI Football Championship
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RHIR Event Archives
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