| The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption,
and the designated driver program at sports and entertainment facilities. Partners in the campaign include NHTSA - the U.S. Department of Transportation's National Highway Traffic Safety Administration,
state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, and broadcasters.
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Key Campaign Messages
- Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
- Buckle Up - Every Trip, Every Time
- We Don't Serve Teens - Never Provide Alcohol To Minors
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| 2008 |
August 25, 2008, RHIR with NFL at San Diego Chargers
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August 11, 2008, RHIR with NFL at Green Bay Packers
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July 24, 2008, RHIR with MLS at All Star Game & Soccer Celebration in Toronto, Ontario, Canada
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July 11 to 15, 2008, RHIR with MLB at All-Star Game & FanFest in NYC
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June 13 to 20, 2008, RHIR with NCAA at the College World Series
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May 3, 2008, Click It For Tickets with Delaware Office of Highway Safety, and Dover International Speedway
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May 1, 2008, RHIR with the Boston Red Sox
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April 30, 2008, RHIR with the New York Yankees
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April 27, 2008, RHIR with the Philadelphia Eagles
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April 22, 2008, RHIR with the Colorado Rockies
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April 16, 2008, RHIR with the Detroit Tigers
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April 13, 2008, RHIR with the Houston Astros
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April 12, 2008, RHIR with the Arizona Diamondbacks
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April 5, 2008, RHIR with the Cincinnati Reds
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April 4 - 8, 2008, RHIR at NCAA Men's Basketball Final Four in San Antonio, Texas
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April 1, 2008, RHIR with the San Diego Padres
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February 23, 2008, RHIR at Tampa Bay Raysfest
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February 13 - 17, 2008, RHIR at Jam Session for NBA All-Star Game
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January 25 - February 3, 2008, RHIR at NFL Experience for Super Bowl XLII
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January 27, 2008, RHIR at Minnesota TwinsFest
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| 2007 |
November 18, 2007, RHIR at MLS Cup 2007 at RFK Stadium
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October 27, 2007, RHIR at MLB World Series Game 3 at Coors Field
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October 24, 2007, RHIR at MLB World Series Game 1 at Fenway Park
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August 31, 2007, RHIR at 2007 Bengals Pre-Season Game
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July 28, 2007, RHIR at 2007 Buffalo Bills Training Camp
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July 20-22, 2007, RHIR at 2007 Florida Marlins games
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July 19, 2007, RHIR at the MLS Sierra Mist All-Star Game and Soccer Celebration
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July 6 to June 10, 2007, RHIR at the MLB All-Star Game and FanFest
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June 14 to June 24, 2007, RHIR at the NCAA College World Series
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June 7, 2007, RHIR at CONCACAF Gold Cup at Home Depot Center
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June 5, 2007, RHIR at Milwaukee Brewers game
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May 13 to June 3, 2007, Dover 400 Click It Or Ticket Contest
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April 28, 2007, RHIR at Minnesota Vikings Draft Party
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April 2, 2007, Miller Brewing Company supports RHIR during college basketball tournament
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March 30 thru April 2, 2007, RHIR at NCAA Men's Basketball Final Four in Atlanta, GA
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March 16 thru March 18, 2007, RHIR at MLB Spring Training Weekend at Universal Orlando
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February 18, 2007, RHIR at NBA All-Star Game in Las Vegas, NV
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February 4, 2007, RHIR at Super Bowl XLI at Dolphin Stadium in Miami, FL
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January 27, 2007, RHIR at Chicago White Sox SoxFest in Chicago, IL
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January 15, 2007, RHIR at St. Louis Cardinals Winter Warm Up in St. Louis, MO
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| 2006 |
November 12, 2006, RHIR at MLS Cup at Pizza Hut Park in Frisco, TX
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November 11, 2006, RHIR at NASCAR Busch Series Race at PIR
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October 21, 2006, RHIR at MLB World Series Game 3 at Busch Stadium
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October 21, 2006, RHIR at MLB World Series Game 1 at Comerica Park
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September 26, 2006, RHIR at Nissan Pavilion, Live Nation Concert
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September 1, 2006, RHIR at 2006 Green Bay Packers Pre-Season Game
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August 20, 2006, RHIR at NASCAR Nextel Cup GFS Marketplace 400
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August 5, 2006, RHIR at 2006 Sierra Mist MLS All-Star Game
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July 29, 2006, RHIR at 2006 Buffalo Bills Training Camp
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July 7 to 11, 2006, RHIR at 2006 MLB All-Star Game and Fan Fest
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June 30, 2006, RHIR at World Cup Viewing Party
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June 16 to 18, 2006, RHIR at Elko Motorcycle Jamboree
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May 20, 2006, RHIR at Preakness
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April 29, 2006, RHIR at Minnesota Vikings Draft Party
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April 29, 2006, RHIR at Chicago Bears Draft Party
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April 21 and 22, 2006, RHIR at Phoenix International Raceway
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March 31 thru April 2, 2006, RHIR at NCAA Final Four
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March 11 and 12, 2006, RHIR at Las Vegas Motor Speedway
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February 16 to 21, 2006, RHIR at 2006 NBA All-Star Game and Jam Session
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February 1 to 6, 2006, RHIR at Super Bowl XL and NFL Experience
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| 2005 |
October 14 and 15, 2005, RHIR at Lowe's Motor Speedway
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September 1, 2005, RHIR at California Speedway
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August 21, 2005, RHIR at Michigan International Speedway
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July 9, 2005, RHIR at 2005 MLB All-Star Game and Fan Fest
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