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Responsibility Has Its Rewards Events
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The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption, and the designated driver program at sports and entertainment facilities. Partners in the campaign include NHTSA - the U.S. Department of Transportation's National Highway Traffic Safety Administration, state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, and broadcasters.
 
Key Campaign Messages
  • Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
  • Buckle Up - Every Trip, Every Time
  • We Don't Serve Teens - Never Provide Alcohol To Minors
2014
September 28, 2014, Responsible NASCAR Fans Rewarded at Dover International Speedway
September 27, 2014, D.C. United Hosts Budweiser Good Sport Designated Driver Challenge
September 25, 2014, Responsible Redskins Fans Score Big
September 24, 2014, Responsible Washington Nationals fans at Nationals Park
September 22-24, 2014, Los Angeles Dodgers host Designated Driver Challenge Rivalry Series
September 21, 2014, Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway
September 21, 2014, Jacksonville Jaguars Host Designated Driver Challenge Rivalry Game
September 20-21, 2014, Responsible Music Fans Rewarded at The Sunset Strip Music Festival
September 14, 2014, Responsible Bills Fans Score Big
September 14, 2014, Responsible Fans Rewarded at Chicagoland Speedway
September 13, 2014, Responsible Fans Rewarded at Indy Irish Fest
September 9-11, 2014, Cleveland Indians host Designated Driver Challenge Rivalry Series
September 8-11, 2014, Philadelphia Phillies host Designated Driver Challenge Rivalry Series
September 7, 2014, Tampa Bay Buccaneers Host Designated Driver Challenge Rivalry Game
September 7, 2014, New England Revolution Host Designated Driver Challenge Rivalry Match
September 6, 2014, Responsible NASCAR Fans Rewarded at Richmond International Raceway
September 1-3, 2014, Kansas City Royals host Designated Driver Challenge Rivalry Series
August 26-28, 2014, Cincinnati Reds host Designated Driver Challenge Rivalry Series
August 23, 2014, Responsible NASCAR Fans Rewarded at Bristol Motor Speedway
August 22-24, 2014, Texas Rangers Host Designated Driver Challenge Rivalry Series
August 22, 2014, Responsible FC Dallas Supporters at Toyota Stadium
August 19-21, 2014, Minnesota Twins Host Designated Driver Challenge Rivalry Series
August 17, 2014, Responsible NASCAR Fans Rewarded at Michigan International Speedway
August 16, 2014, Responsible NASCAR Fans Rewarded at Mid Ohio Sports Car Course
August 15, 2014, Responsible Washington Nationals Fans at Nationals Park
August 15, 2014, Responsible Houston Dynamo supporters at BBVA Compass Stadium
August 6, 2014, Responsible Soccer Supporters at 2014 AT&T MLS All-Star Game and Soccer Celebration
August 4, 2014, Responsible NASCAR fans rewarded at Pocono Raceway
July 31, 2014, Responsible Washington Nationals Fans at Nationals Park
July 27, 2014, Responsible NASCAR Fans Rewarded at Indianapolis Motor Speedway
July 15, 2014, RHIR at 85th MLB All-Star Game with Budweiser Good Sport
July 13, 2014, Responsible NASCAR Fans Rewarded at New Hampshire Motor Speedway
July 12, 2014, New England Revolution Host Designated Driver Challenge Rivalry Match
July 4-6, 2014, Pittsburgh Pirates Host Designated Driver Challenge Rivalry Series
June 30, 2014, RHIR at the Houston Astros Responsibility Day
June 27, 2014, RHIR with New York Red Bulls
June 20-26, 2014, RHIR at NCAA Men's College World Series
June 18, 2014, Responsible Washington Nationals fans at Nationals Park
June 15, 2014, Responsible NASCAR fans rewarded at Michigan International Speedway
June 8, 2014, Responsible NASCAR fans rewarded at Pocono Raceway
June 1, 2014, Responsible NASCAR fans rewarded at Dover International Speedway
May 25, 2014, Responsible NASCAR fans rewarded at Charlotte Motor Speedway
May 24, 2014, Vancouver Whitecaps FC host Cascadia Responsibility Challenge Rivalry Match
May 23, 2014, Responsible Fans at Coors Light Carb Day
May 20, 2014, Responsible Washington Nationals fans at Nationals Park
May 10, 2014, Philadelphia Union Hosts Budweiser Good Sport Designated Driver Challenge Rivalry Match
May 4, 2014, Responsible NASCAR fans rewarded at Talladega Superspeedway
April 28, 2014, Responsible NASCAR fans rewarded at Richmond International Raceway
April 19, 2014, Chicago Fire hosts Designated Driver Challenge rivalry match
April 4-7, 2014, TEAMUp2Win! at the NCAA Men's Final Four
April 5-8, 2014, TEAMUp2Win! at the NCAA Women's Final Four
April 5, 2014, Cascadia Responsibility Challenge kicks off as Seattle Sounders FC visit Portland Timbers FC
March 31, 2014, RHIR With Coors Light at Minnesota Timberwolves vs. Los Angeles Clippers Game
March 23, 2014, Responsible NASCAR Fans Rewarded at Auto Club Speedway
March 16, 2014, Responsible NASCAR Fans Rewarded at Bristol Motor Speedway
March 9-12, 2014, RHIR with MillerCoors at SXSW
March 1, 2014, TEAM Coalition at 2014 NHL Stadium Series« at Soldier Field
February 18, 2014, RHIR the 63rd NBA All-Star Game and Jam Session
February 3, 2014, RHIR at Super Bowl XLVIII«
January 26 & 29, 2014, TEAM Coalition at 2014 NHL Stadium Series« at Yankee Stadium
January 5, 2014, TEAM Coalition at 2014 NCAA Division I Football Championship Series
January 3, 2014, TEAM Coalition at 2014 Bridgestone NHL Winter Classic«
January 2, 2014, TEAM Coalition at 2014 Rose Bowl
 
2013
December 30, 2013, Atlanta Falcons host Designated Driver Challenge rivalry game
December 30, 2013, Tennessee Titans host Designated Driver Challenge rivalry game
December 22, 2013, San Diego Chargers host Designated Driver Challenge rivalry game
December 22, 2013, Buffalo Bills host Designated Driver Challenge rivalry game
December 21, 2013, Milwaukee Bucks fans film Designated Driver PSA
December 15, 2013, Oakland Raiders host Designated Driver Challenge rivalry game
December 7, 2013, RHIR at MLS Cup 2013
December 1, 2013, New York Jets host Designated Driver Challenge rivalry game
December 1, 2013, Kansas City Chiefs host Designated Driver Challenge rivalry game
December 1, 2013, Carolina Panthers host Designated Driver Challenge rivalry game
December 1, 2013, Washington Redskins host Designated Driver Challenge rivalry game
November 24, 2013, Kansas City Chiefs host Designated Driver Challenge rivalry game
November 17, 2013, Buffalo Bills host Designated Driver Challenge rivalry game
November 17, 2013, Denver Broncos host Designated Driver Challenge rivalry game
November 17, 2013, Tampa Bay Buccaneers host Designated Driver Challenge rivalry game
November 17, 2013, Cincinnati Bengals host Designated Driver Challenge rivalry game
November 16-17, 2013, Responsible NASCAR fans rewarded at Homestead-Miami Speedway
November 10, 2013, San Diego Chargers host Designated Driver Challenge rivalry game
November 3, 2013, Carolina Panthers host Designated Driver Challenge rivalry game
October 27, 2013, New York Red Bulls host Designated Driver Challenge rivalry match
October 26, 2013, St. Louis Designated Driver Recognized at 2013 World Series Game 3
October 23, 2013, Red Sox Designated Driver Recognized at 2013 World Series Game 1
October 20, 2013, Tampa Bay Buccaneers host Designated Driver Challenge rivalry game
October 20, 2013, Responsible NASCAR fans rewarded at Talladega Superspeedway
October 20, 2013, Atlanta Falcons host Designated Driver Challenge rivalry game
October 20, 2013, Miami Dolphins host Designated Driver Challenge rivalry game
October 13, 2013, Portland Timbers host Cascadia Responsibility Challenge rivalry match
October 13, 2013, Kansas City Chiefs host Designated Driver Challenge rivalry game
October 12, 2013, D.C. United host Designated Driver Challenge rivalry match
October 12, 2013, Responsible NASCAR fans rewarded at Charlotte Motor Speedway
October 9, 2013, Seattle Sounders host Cascadia Responsibility Challenge rivalry match
October 9, 2013, Houston Dynamo Host Designated Driver Challenge rivalry match
October 6, 2013, Oakland Raiders host Designated Driver Challenge rivalry game
October 6, 2013, Vancouver Whitecaps host Cascadia Responsibility Challenge rivalry match
September 29, 2013, Cleveland Browns host Designated Driver Challenge rivalry game
September 29, 2013, Jacksonville Jaguars host Designated Driver Challenge rivalry game
September 23, 2013, Denver Broncos host Designated Driver Challenge rivalry game
September 22, 2013, New York Jets Host Designated Driver Challenge Game
September 22, 2013, Responsible NASCAR fans rewarded at New Hampshire Motor Speedway
September 20-22, 2013, Kansas City Royals host Designated Driver Challenge rivalry series
September 19, 2013, RHIR with Miller Lite at Philadelphia Eagles
September 15, 2013, Responsible NASCAR fans rewarded at Chicagoland Speedway
September 15, 2013, Houston Texans Host Designated Driver Challenge Game
September 9-11, 2013, Cincinnati Reds host Designated Driver Challenge rivalry match
September 7, 2013, Responsible NASCAR fans rewarded at Richmond International Raceway
August 25, 2013, Seattle Sounders host Cascadia Responsibility Challenge rivalry match
August 23-25, 2013, Cleveland Indians host Designated Driver Challenge rivalry series
August 12-14, 2013, Minnesota Twins host Designated Driver Challenge rivalry series
August 10, 2013, MLS, Philadelphia Union hosts Designated Driver Challenge rivalry match
August 6, 2013, MLS, Portland Timbers host Cascadia Responsibility Challenge rivalry match
August 1, 2013, MLS, Budweiser and TEAM Coalition at 2013 AT&T MLS All-Star Game
July 30, 2013, Responsible NASCAR fans rewarded at Indianapolis Motor Speedway
July 28, 2013, RHIR with Miller Lite at Gold Cup Finals
July 20, 2013, RHIR with Miller Lite at Gold Cup Quarterfinals
July 17, 2013, RHIR at 84th MLB All-Star Game with Budweiser Good Sport
July 14, 2013, Responsible NASCAR fans rewarded at New Hampshire Motor Speedway
July 7, 2013, RHIR with Miller Lite at Gold Cup
June 28-29, 2013, Responsible NASCAR fans rewarded at Kentucky Speedway
June 19-25, 2013, RHIR at NCAA Men's College World Series
June 22, 2013, FC Dallas hosts Designated Driver Challenge rivalry match
June 8, 2013, Seattle Sounders FC hosts Cascadia Responsibility Challenge rivalry match
May 31-June 2, 2013, Texas Rangers host Designated Driver Challenge rivalry series
May 28, 2013, RHIR with Miller Lite at Speed Street
May 28, 2013, Responsible NASCAR fans rewarded at Charlotte Motor Speedway
May 26, 2013, Sporting KC Hosts Designated Driver Challenge rivalry match
May 20, 2013, RHIR at the Houston Astros game vs. Kansas City Royals
May 18, 2013, Vancouver Whitecaps FC host Cascadia Responsibility Challenge rivalry match
May 12, 2013, Houston Dynamo Host Designated Driver Challenge rivalry match
May 10, 2013, RHIR with Miller Lite at Washington Nationals game vs. Chicago Cubs
May 5, 2013, Responsible NASCAR fans rewarded at Talladega Superspeedway
April 27, 2013, Responsible NASCAR fans rewarded at Richmond International Raceway
April 21, 2013, D.C. United Host Designated Driver Challenge rivalry match
April 19, 2013, RHIR and the Milwaukee Brewers
April 10, 2013, TEAMUp2Win! at the NCAA Women's Final Four
April 9, 2013, TEAMUp2Win! at the NCAA Men's Final Four
April 7, 2013, Chicago Fire Host Designated Driver Challenge rivalry match
March 22 - March 23, 2013, RHIR at Copa Univision Tampa Bay
March 16, 2013, Seattle Sounders FC Host Cascadia Responsibility Challenge rivalry match
February 20, 2013, RHIR at 2013 NBA All-Star Game and Jam Session
February 4, 2013, RHIR at Super Bowl XLVII
January 5, 2013, RHIR at 2013 NCAA Division I Football Championship
January 2, 2013, Rose Bowl Responsibility Promotion with Coors Light
January 2, 2013, New England Patriots Recognized as Top NFL Team for Designated Drivers
 
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