Be a HERO. Be a Designated Driver.
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Be a HERO. Be a Designated Driver®

Concert-goers have a very special opportunity this summer. And all it takes is a simple promise to be a designated driver:

  • not drink alcohol at the concert
  • get their friends and family home safely from the show

Live music fans have the chance to win tickets to future shows at Live Nation venues. This special Responsibility Has Its Rewards (RHIR) promotion - a partnership among NHTSA, the HERO Campaign, TEAM Coalition and Live Nation - asks concert fans to simply Be a HERO. Be a Designated Driver®

Live Nation venues in Massachusetts, New Jersey, Pennsylvania and Virginia are participating in this rewarding program.

Designated drivers are automatically registered for the Responsibility Has Its Rewards (RHIR) sweepstakes.

At the end of the summer, one fan who pledged to be a designated driver will be randomly selected as the Designated Driver for the Summer for each of the participating Live Nation concert venues.

The Designated Drivers for the Summer will win a pair of tickets for a concert of their choice at that venue during the 2013 summer concert season.

Click here for complete sweepstakes rules.


TEAM Coalition   |    Live Nation   |    NHTSA   |    HERO Campaign