Venues Partners Program Press Kit
 
 
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Be a HERO. Be a Designated Driver.
 
Partners
 

Concert-goers have a very special opportunity this summer. By simply making the promise to not drink alcohol and get their friends and family home safely from the show, live music fans have the chance to win tickets to future shows at Live Nation venues. And one lucky fan will win a trip for two to any Live Nation concert anywhere in the United States. This special Responsibility Has Its Rewards promotion - a partnership among the HERO Campaign, TEAM Coalition, and Live Nation - asks concert fans to simply Be a HERO. Be a Designated Driver.


  HERO Campaign
     
    The purpose of the HERO Campaign for Designated Drivers is to promote the use of sober designated drivers to prevent drunken driving tragedies throughout our country. In cooperation with schools, businesses, law enforcement agencies, and other community-based organizations, we ask you to help keep drunk drivers off our highways.
     
     
  TEAM Coalition
     
    TEAM Coalition is an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.
     
     
  Live Nation
     
    Live Nation's mission is to maximize the live concert experience. Our core business is producing, marketing and selling live concerts for artists via our global concert pipe. Live Nation is the largest producer of live concerts in the world, annually producing over 16,000 concerts for 1,500 artists in 57 countries.
     
     


Live Nation concert-goers who pledge to be designated drivers are automatically registered for the Responsibility Has Its Rewards sweepstakes. At the end of the summer, one fan who pledged to be a designated driver will be randomly selected as the Designated Driver for the Summer for each of the participating Live Nation concert venues. The Designated Drivers for the Season will win a pair of tickets for a concert of their choice at that venue during the 2010 summer concert season. Click here for complete sweepstakes rules.

 

TEAM Coalition   |    RHIR   |    HERO Campaign   |    Live Nation