Venues Partners Program Press Kit
 
 
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Be a HERO. Be a Designated Driver.
 

Concertgoers have a very special opportunity this summer. By simply making the promise to not drink alcohol and get their friends and family home safely from the show, live music fans have the chance to win tickets to future shows at Live Nation venues. And one lucky fan will win a trip for two to any Live Nation concert anywhere in the United States. This special Responsibility Has Its Rewards promotion - a partnership among the HERO Campaign, TEAM Coalition, and Live Nation - asks concert fans to simply Be a HERO. Be a Designated Driver.

Live Nation venues in Massachusetts, Pennsylvania and New Jersey are participating in this rewarding program:


  Massachusetts Comcast Center
     
  Pennsylvania Festival Pier at Penn Landing
     
  New Jersey PNC Bank Arts Center
     


Volunteers staff the designated 
							driver booth at the Comcast Center for a Live Nation concert Live Nation concertgoers who pledge to be designated drivers are automatically registered for the Responsibility Has Its Rewards sweepstakes. At the end of the summer, one fan who pledged to be a designated driver will be randomly selected as the Designated Driver for the Summer for each of the 3 participating Live Nation concert venues. The Designated Drivers for the Summer will win a pair of tickets for a concert of their choice at that venue during the 2011 summer concert season.

Click here for complete sweepstakes rules.

 

TEAM Coalition   |    RHIR   |    HERO Campaign   |    Live Nation