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Responsibility Has Its Rewards Campaign
 
The Responsibility Has Its Rewards campaign promotes positive fan behavior, responsible alcohol consumption, and the designated driver program at sports and entertainment facilities. Partners in the campaign include NHTSA - the U.S. Department of Transportation's National Highway Traffic Safety Administration, state offices of highway safety, professional and collegiate sports, entertainment facilities, concessionaires, stadium service providers, the beer industry, and broadcasters.
 
Key Campaign Messages
  • Fans Don't Let Fans Drive Drunk - Always Have Designated Driver
  • Buckle Up - Every Trip, Every Time
  • We Don't Serve Teens - Never Provide Alcohol To Minors
 
State Highway Safety Offices
 
 
  Arizona Governor's Office of Highway Safety California Office of Traffic Safety Colorado Department of Transportation Connecticut Department of Transportation  
  Delaware Office of Highway Safety Florida Department of Transportation Illinois Department of Transportation Massachusetts Executive Office of Public Safety and Security  
  Michigan Office of Highway Safety Planning Nevada Department of Public Safety New York State Department of Motor Vehicles Ohio Department of Public Safety  
  Texas Department of Transportation Tri-State Traffic Safety Partners: NY, NJ, CT Wisconsin Department of Transportation    
 
 
  Brewers  
 
 
  Anheuser-Busch Companies Miller Brewing Company Coors Brewing Company    
 
 
 

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