TEAM Coalition and the Colorado Department of Transportaion have partnered with sporting events, leagues, and teams in Colorado. Each program has been a successful opportunity to encourage fans to consume alcohol responsibly and demonstrate positive fan behavior.

Responsibility Has Its Rewards supports the designated driver programs at all sports and entertainment facilities. Fans register to be a designated driver, pledge to stay sober, to drive their friends and family home safely, and to ensure that everyone always buckles up. Fans also have the opportunity to be the spokespeople for responsibility by filming their own public service message. Click on the links below to learn more about how the Colorado Department of Transportaion has embraced the Responsibility Has Its Rewards campaign.