TEAM Coalition and Coors Brewing Company have partnered with the NFL along with several state highway safety offices to encourage fans to consume alcohol responsibly and demonstrate positive fan behavior.

Responsibility Has Its Rewards supports the designated driver programs at all sports and entertainment facilities. Fans who register to be a designated driver, pledge to stay sober, to drive their friends and family home safely, and to ensure that everyone always buckles up. Fans also have the opportunity to be the spokespeople for responsibility by filming their own public service message. Click on the links below to learn more about how Coors Brewing Company and the Live Responsibly program have embraced the Responsibility Has Its Rewards campaign.