TEAM Coalition and the Florida Department of Transportation have partnered to encourage fans to consume alcohol responsibly and demonstrate positive fan behavior at various events over the years.

Responsibility Has Its Rewards supports the designated driver programs at all sports and entertainment facilities. Fans who register to be a designated driver, pledge to stay sober, to drive their friends and family home safely, and to ensure that everyone always buckles up. Fans also have the opportunity to be the spokespeople for responsibility by filming their own public service message.