TEAM Coalition and MillerCoors have partnered with the NFL at Super Bowl XLIII and producing PSAs with the Chicago Bears, Green Bay Packers and Minnesota Vikings, the NHL by producing PSA with the Anaheim Ducks and Detroit Red Wings, and MLB by producing PSAs with the Arizona Diamondbacks, Chicago White Sox, Colorado Rockies and Milwaukee Brewers along with several state highway safety offices to encourage fans to consume alcohol responsibly and demonstrate positive fan behavior.

Responsibility Has Its Rewards supports the designated driver programs at all sports and entertainment facilities. Fans who register to be a designated driver, pledge to stay sober, to drive their friends and family home safely, and to ensure that everyone always buckles up. Fans also have the opportunity to be the spokespeople for responsibility by filming their own public service message. Click on the links below to learn more about how MillerCoors have embraced the Responsibility Has Its Rewards campaign.