TEAM Coalition and the Michigan Office of Highway Safety Planning have partnered with the National Football League, the Detroit Lions, Major League Baseball, the Detroit Tigers, NASCAR, and the Michigan International Speedway, along with Anheuser-Busch, Coors Brewing Company, AAA, and Rousch Racing to encourage fans to consume alcohol responsibly and demonstrate positive fan behavior.

Responsibility Has Its Rewards supports the designated driver programs at all sports and entertainment facilities. Fans who register to be a designated driver, pledge to stay sober, to drive their friends and family home safely, and to ensure that everyone always buckles up. Fans also have the opportunity to be the spokespeople for responsibility by filming their own public service message. Click on the links below to learn more about how MI OHSP has embraced the Responsibility Has Its Rewards campaign.