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RHIR Partners with the Navy Safety Fairs in San Diego, CA

 
The United States Navy Southwest embraces
Responsibility Has Its Rewards
at the 2009 Navy Safety Fairs in San Diego, CA
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The Coronado Naval Air Station and the Naval Base San Diego hosted safety fairs for Naval personnel on May 13, 2009 and May 14, 2009. Techniques for Effective Alcohol Management Coalition (TEAM) proudly partnered with many organizations to encourage everyone to "Be a HERO. Be a Designated Driver." Those who participated were rewarded with a chance to win very special prizes.

View PHOTOS from the 2009 Navy Southwest Safety Fairs


NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

RESPONSIBILITY MESSAGE: Be a HERO, Be a Designated Driver


RHIR PARTNERS INCLUDE:
  • United States Navy Southwest
  • TEAM Coalition (Techniques for Effective Alcohol Management)
  • The Ensign John R Elliott HERO Campaign for Designated Drivers
  • Anheuser-Busch
  • NHTSA (National Highway Traffic Safety Administration)
  • RADD 'The Entertainment Industry's Voice for Road Safety'
  • San Diego Padres
  • San Diego Chargers
WHO: Naval personnel stationed at Coronado Naval Air Station, Point Loma, and the Naval Base San Diego

WHAT: The United States Navy Southwest and TEAM invited Navy personnel to make the Responsibility Has Its Rewards pledge to Be a HERO, Be a Designated Driver, never drive drunk, and always buckle up and earn valuable rewards:
  • At the US Navy Safety Fairs at the Coronado Naval Air Station and the Naval Base San Diego, Naval personnel made the Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign partners' logos and the campaign's responsibility message.
  • Retired Captain Jack Ensch, Director of Military Marketing for the San Diego Padres, spoke at the press conference to kick-off the event.
  • On May 13th, Jeff Mendoza received our grand prize for the day - an authentic, game-worn camouflage Padres jersey autographed by Edgar Gonzalez.
  • On May 14th, Mardon Y. Dayrit received an autographed Antonio Cromartie jersey. And two Chargers Girls posed for photos with everyone who made the responsibility pledge.
Brad Wroolie from the US Navy Southwest, Erin Meluso, President of RADD, Captain Jack Crisch from the San Diego Padres, and Chris Murphy from the California Office of Traffic Safety.


WHERE: United States Navy Southwest Safety Fair

WHEN: Wednesday, May 13, 2009 and Thursday, May 14, 2009

United States Navy Southwest: www.cnic.navy.mil/cnrsw

Anheuser-Busch: Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

<US DOT / NHTSA 2008 NATIONAL DATA:
  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 
 
 

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