"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."
--- Liz Tobin, Senior Director External Affairs, Beer Institute
TEAM traveled to San Francisco, California for a San Francisco 49ers pre season game on August 22 to reward fans who made the Responsibility Has Its Rewards pledge to:
Always Buckle Up - Every Trip, Every Time
Never Drive Drunk
Always Have a Designated Driver
Fans Don't Let Fans Drive Drunk was the responsibility message for 49ers fans over the age of 21. Those that made the pledge filmed responsibility videos to be included in a Public Service Announcement being produced for broadcast on the Candlestick Park video board, the 49ers web site and local TV broadcasters.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
49ers Responsibility Day Message:
49ers Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
San Francisco 49ers
Centerplate
California Highway Patrol
Anheuser-Busch
TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The San Francisco 49ers, Centerplate, California Highway Patrol, Anheuser-Busch and TEAM invited fans to tape their own RHIR responsibility messages at the 49ers preseason game against the Minnesota Vikings on Sunday August 22. Fans read a script from a teleprompter and received a copy of their message electronically. Fans messages may be selected to be included in a broadcast public service announcement or stadium video board announcement.
Anheuser-Busch: Budweiser Good Sport is a comprehensive action plan for influencing fan behavior at sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners and concessionaires promote positive fan behavior, responsible drinking and the use of designated drivers at sporting venues.www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
