"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."
--- Liz Tobin, Senior Director External Affairs, Beer Institute
TEAM traveled to Anaheim, CA at Angel Stadium of Anaheim on Tuesday May 11, 2010 to reward fans who made the Responsibility Has Its Rewards pledge to:
Always Buckle Up - Every Trip, Every Time
Never Drive Drunk
Always Have a Designated Driver
Fans Don't Let Fans Drive Drunk was the responsibility message for Angels fans over the age of 21. Those that made the pledge filmed responsibility videos to be included in a Public Service Announcement being produced for broadcast on the stadium video board, the Angels web site and local TV broadcasters.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
Angels Responsibility Day Message:
Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
Los Angeles Angels of Anaheim
ARAMARK
Jack Daniels
TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Los Angeles Angels of Anaheim, ARAMARK, Jack Daniels and TEAM invited fans to tape their own RHIR responsibility messages at the game at Angel Stadium of Anaheim. Fans read a script from a teleprompter and received a copy of their message electronically. Fans messages may be selected to be included in a broadcast public service announcement or stadium video board announcement.
WHERE: Angel Stadium of Anaheim in Anaheim, CA
WHEN: Tuesday, May 11. 2010
ARAMARK: As a founding member of TEAM Coalition, ARAMARK understands the importance of working closely with our clients and partners to ensure that fans have a great and memorable experience. www.aramarksports.com.
Jack Daniels: Enjoy Jack responsibly. Jack Daniel’s Tennessee Whiskey has a long history. For seven generations, our Master Distiller has taken the same care and attention in the making of Jack Daniel’s as Mr. Jack himself. We want you to enjoy it with that same care and attention. After all, there’s a reason Jack Daniel’s is called Tennessee Sippin’ Whiskey. Because that’s how it’s meant to be enjoyed – sip by sip. www.JackDaniels.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
