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"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."
--- Liz Tobin, Senior Director External Affairs, Beer Institute
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TEAM traveled to Houston, TX at Minute Maid Park on Thursday April 29, 2010 to reward fans who made the Responsibility Has Its Rewards pledge to:
- Always Buckle Up - Every Trip, Every Time
- Never Drive Drunk
- Always Have a Designated Driver
Fans Don't Let Fans Drive Drunk was the responsibility message for Astros fans over the age of 21. Those that made the pledge received a souvenir photo with a border branded with all the program partner logos.
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
Astros Responsibility Day Message:
- Fans Don't Let Fans Drive Drunk
- Buckle Up - Every Trip, Every Time
RHIR PARTNERS INCLUDE:
- Houston Astros
- ARAMARK
- Anheuser-Busch
- Texas Department of Transportation
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Houston Astros, ARAMARK, Anheuser-Busch, Texas Department of Transportation and TEAM invited Houston Astros fans to
make the pledge to be responsible by always having a designated driver, never driving drunk and always buckling up - every trip, every time. All the fans who pledged
received souvenir photos branded with the partners' logos and the responsibility message.
WHERE: Minute Maid Park in Houston, TX
WHEN: Thursday, April 29th
ARAMARK: As a founding member of TEAM Coalition, ARAMARK understands the importance of working closely with our clients and partners to ensure that fans have a great and memorable experience. www.aramarksports.com.
Anheuser-Busch: Budweiser Good Sport is a comprehensive action plan for influencing fan behavior at sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners and concessionaires promote positive fan behavior, responsible drinking and the use of designated drivers at sporting venues. www.beeresponsible.com.
Texas Department of Transportation: The mission of the Texas Department of Transportation is to provide safe, effective and efficient movement of people and goods. www.dot.state.tx.us.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
- In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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