Major League Baseball (MLB) and Techniques for Effective Alcohol Management Coalition (TEAM) collaborated for the sixth year in a row on the Responsibility Has Its Rewards (RHIR) national campaign at the 2010 MLB All-Star FanFest at the Anaheim Convention Center. TEAM Coalition promoted responsible drinking, positive fan behavior and traffic safety to the thousands of fans in attendance for the 5-day event.

• Fans who made the pledge to always buckle-up and never drive drunk were then asked to autograph a banner to affirm their commitment to responsibility. The 8 foot by 10 foot banner, covered in signatures, will be displayed at Angel Stadium for the remainder of the 2010 baseball season.


• Fans received a souvenir photo with the campaign message and partner logos printed on the border of the photos. Additional give away items included lip balms, sunscreens and beer koozies with the message "Cheers to the Designated Driver."


• Daily prize drawings rewarded responsible fans with baseballs autographed by Angels star players among other items.

Henry Metzler	Richard Bramble	Cliff Shigaki	Noah Klinkenberg

• All-Star Game Charity Fun Run Presented by Sport Authority and Nike TEAM Coalition brought the responsibility banner out to the second annual Fun Run so that the runners could autograph it and affirm their commitment to never driving drunk and always having a designated driver. More than 400 runners made the pledge to be responsible and autographed the banner. And one lucky runner was randomly drawn as the winner of an autographed Angels baseball and other All-Star items.


• Responsibility Has Its Rewards sweepstakes The Chicago White Sox Designated Driver for the Season - Edward Rosenthal - won the RHIR sweepstakes first prize trip to the 2010 MLB All-Star Game, including airfare, hotel, tickets to the State Farm Home Derby and the 81st MLB All-Star Game. Mr. Rosenthal represents the record 360,000 MLB fans who pledged to be designated drivers during the 2009 MLB regular season.

Sports broadcaster from Time Warner Cable interviews Jill Pepper, TEAM Coalition executive director, at the MLB Network booth	Edward Rosenthal, Chicago White Sox Designated Driver for the Season displays his RHIR sweepstakes prize, two tickets to the 2010 MLB All-Star Game	Two fans autograph the responsibility banner at the 2010 MLB All-Star FanFest