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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Liz Tobin, Senior Director External Affairs, Beer Institute

 
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RHIR Partners with MLB for the 2010 MLB All-Star Game

 
MLB Fans Go Above and Beyond at the
2010 MLB All-Star Game Charity Fun Run - Responsibility Has Its Rewards
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Major League Baseball (MLB) and Techniques for Effective Alcohol Management Coalition (TEAM) collaborated for the second year in a row at the 2010 MLB All-Star Game Charity Fun Run Presented by Sports Authority and Nike. TEAM Coalition promoted responsible drinking, positive fan behavior and traffic safety to the thousands of runners and walkers in attendance for the second annual event.

  • Over 500 fans who made the pledge to always buckle-up and never drive drunk were then asked to autograph a banner to affirm their commitment to responsibility. The 8 foot by 10 foot banner, covered in signatures, will be displayed at Angel Stadium for the remainder of the 2010 baseball season.

  • One lucky and responsible runner - Noah Klinkenberg - was rewarded with a baseball autographed by an Angels star player among other items.
Other All-Star activities at which TEAM Coalition promoted responsibility included:
  • All-Star FanFest: At the TEAM Coalition Responsibility Has Its Rewards booth, fans who made the pledge to always buckle-up and never drive drunk were then asked to autograph a banner to affirm their commitment to responsibility. The 8 foot by 10 foot banner, covered in signatures, will be displayed at Angel Stadium for the remainder of the 2010 baseball season. The 3,500 fans who pledged also received a souvenir photo with the campaign message and partner logos printed on the border of the photos. Finally, daily prize drawings rewarded responsible fans with autographed baseballs among other items.

  • Responsibility Has Its Rewards sweepstakes The Chicago White Sox Designated Driver for the Season - Edward Rosenthal - won the RHIR sweepstakes first prize trip to the 2010 MLB All-Star Game, including airfare, hotel, tickets to the State Farm Home Derby and the 81st MLB All-Star Game. Mr. Rosenthal represents the record 360,000 MLB fans who pledged to be designated drivers during the 2009 MLB regular season.

Fun Run Photos

 
 
 
 
 

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