TEAM logo



"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."

--- Joe McClain, President, Beer Institute
 
sweepstakes events partners fan videos psas
 
 
Bookmark and Share
 
RHIR Partners with the Astros, Anheuser-Busch, and ARAMARK for Responsibility Has Its Rewards Promotion
TEAM Coalition Joins the Houston Astros,
ARAMARK and Anheuser-Busch for
Responsibility Has Its Rewards Promotion

back




View the Fan Videos


TEAM traveled to Houston, Texas for a Houston Astros regular season game on May 9th to reward fans who made the Responsibility Has Its Rewards pledge to:
  • Always Buckle Up - Every Trip, Every Time
  • Never Drive Drunk
  • Always Have a Designated Driver
Fans Don't Let Fans Drive Drunk was the responsibility message for Astros fans over the age of 21. Those that made the pledge filmed responsibility videos to be included in a Public Service Announcement being produced for broadcast on the Minute Maid Park stadium video board, the Astros web site and local TV broadcasters.



NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

ASTROS Responsibility Day Message:
  • Astros Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
  • Houston Astros
  • Anheuser-Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)

WHO: Fans and the Community

WHAT: The Houston Astros, Anheuser-Busch and TEAM invited fans to tape their own RHIR responsibility messages at the Houston Astros responsibility day against the Cincinnati Reds on Monday May 9th. Fans read a script from a teleprompter and received a copy of their message electronically. Fans messages may be selected to be included in a broadcast public service announcement or stadium video board announcement.

WHERE: Minute Maid Park

WHEN: Monday May 9th, 2011

Houston Astros: www.astros.com.

Anheuser-Busch: Budweiser Good Sport is a comprehensive action plan for influencing fan behavior at sporting events. Anheuser-Busch developed the program in 1986 to help stadium operators, team owners and concessionaires promote positive fan behavior, responsible drinking and the use of designated drivers at sporting venues.www.beeresponsible.com.

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2009 NATIONAL DATA:
  • In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 7.4% from the 11,711 fatalities in 2008
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 

TEAM Coalition   |    TEAM Up 2 Win!   |    Fans Don't Let Fans Drive Drunk

See us on YouTube  Follow TEAM Coalition on Twitter Become a Facebook Fan