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"One of Major League Soccer's top priorities is the safety of our fans, and our partnership with TEAM Coalition is an excellent program that provides a positive message. We’re pleased to work with TEAM Coalition to promote responsible habits."
--- Don Garber, Commissioner, Major League Soccer
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The National Collegiate Athletic Association (NCAA) and Techniques for Effective Alcohol Management
Coalition (TEAM) collaborated to bring the Responsibility Has Its Rewards (RHIR) national campaign
to the 2011 NCAA Men's College World Series in Omaha, NE. Enthusiastic college baseball fans from all over the country gathered in Omaha to kick off the inaugural games at the College World Series new home, TD Ameritrade Park.
At College World Series more than 1,500 fans made the
Responsibility Has Its Rewards pledge, autographed a larger-than-life graffiti board and received a souvenir photo with a branded frame including the campaign
partner logos and the campaign's responsibility message.
TEAM spread its message of responsible fan behavior by encouraging fans to "Be a Champion" and make the pledge to:
- Always Buckle Up- Every Trip, Every Time
- Always Have a Designated Driver
- Never Drive Drunk
- Never Provide Alcohol to Anyone Under 21
These responsible fans were the lucky daily ticket winners to the College World Series.
Anthony Cato Jr. |
Michael Comer |
Stephanie Eggers |
Jose Gonzalez |
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Click here to see photos from the 2011 College World Series
NATIONAL CAMPAIGN: Responsibility Has Its Rewards
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
- National Collegiate Athletic Association
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NCAA and TEAM invited fans to make the Responsibility Has Its Rewards pledge to
- Always Have A Designated Driver
- Never Drive Drunk
- Always Buckle Up Every Trip Every Time
- Never Provide Alcohol to Anyone Under 21
In addition to receiving a souvenir photo, fans autographed a giant graffiti board to represent their favorite team. Fans who made the pledge were entered into a random drawing to win a pair of tickets to a game courtesy of the NCAA.
WHERE: NCAA Men's College World Series Fan Fest at TD Ameritrade Park in Omaha, NE
WHEN: Friday, June 17, 2011 through Tuesday, June 21, 2011
US DOT / NHTSA 2009 NATIONAL DATA:
- In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 8% from the 11,773 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
National Collegiate Athletic Association: www.NCAA.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.TEAMCoalition.org
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