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"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."

--- Joe McClain, President, Beer Institute
 
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TEAM Partners with the Gold Cup and MillerCoors for Responsibility Has Its Rewards Promotion
TEAM Partners with the Gold Cup and MillerCoors for Responsibility Has Its Rewards Promotion

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TEAM traveled to East Rutherford, NJ on Saturday, June 18th and Washington, DC on Sunday, June 19th to reward Soccer fans who made the pledge to be designated drivers. Designated Drivers promise:
  • I am 21 years of age or older
  • I will provide responsible transportation for all members of my group
  • I will not purchase and/or drink alcohol beverages at this event or during my time as a designated driver
Be Great! Designate! was the responsibility message for Soccer fans over the age of 21. Those who made the pledge received a taxi voucher for a safe ride home and the opportunity to autograph a larger than life inflatable soccer ball.



NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

GOLD CUP'S Responsibility Day Message:
  • Soccer Fans Don't Let Fans Drive Drunk
  • With Great Beer Comes Great Responsibility, Be Great-Designate
RHIR PARTNERS INCLUDE:
  • Gold Cup
  • MillerCoors
  • TEAM Coalition (Techniques for Effective Alcohol Management)

WHO: Fans and the Community

WHAT: The Gold Cup, MillerCoors and TEAM Coalition invited fans to pledge to be designated drivers and autograph a large inflatable soccer ball at the June 18th and June 19th Gold Cup Games.

WHERE: New Meadowlands Stadium and RFK Stadium

WHEN: Saturday June 18th and Sunday June 19th, 2011

Gold Cup: www.GoldCup.org

MillerCoors: MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age. We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are industry-leading.www.MillerCoors.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org

US DOT / NHTSA 2009 NATIONAL DATA:
  • In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 7.4% from the 11,711 fatalities in 2008
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 

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