 |
|
"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Joe McClain, President, Beer Institute
|
|
|
| |
| |
|
| |
back |
| |
| |
|
Major League Baseball (MLB) and Techniques for Effective Alcohol Management
Coalition (TEAM) collaborated for the seventh year in a row on the Responsibility Has Its Rewards (RHIR) national campaign
at the 2011 MLB All-Star Game and FanFest in Phoenix, AZ. Other partners in responsibility include the Arizona Diamondbacks and the Arizona Highway Patrol.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time
ADULT MESSAGE (21+): Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
- Major League Baseball (MLB)
- Arizona Diamondbacks
- Arizona Highway Patrol
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: TEAM Coalition promoted responsible drinking, positive fan behavior and traffic safety in a variety of ways at the 2011 MLB All-Star Game.
- All-Star FanFest: At the TEAM Coalition Responsibility Has Its Rewards booth, 3,500 fans made the pledge to always buckle and never drive drunk. They autographed the backdrop to affirm their commitment to responsibility and then smiled for the camera. Souvenir photos included the campaign message along with the MLB All-Star Game logo.
The 8 foot by 10 foot backdrop, covered in signatures, will be displayed at the Arizona Highway Patrol office.
Daily prize drawings rewarded responsible fans with All-Star Game branded items including a long-sleeve jacket and a limited edition pin.
- Responsibility Has Its Rewards sweepstakes The Pittsburgh Pirates Designated Driver for the Season - James Reese - won the RHIR sweepstakes first prize trip to the 2011 MLB All-Star Game, including airfare, hotel, tickets to the State Farm Home Derby and the 82nd MLB All-Star Game.
Mr. Reese represents the record 406,000 MLB fans who pledged to be designated drivers during the 2010 MLB regular season. Click here to see all the 2010 Designated Drivers for the Season.
WHERE: Phoenix Convention Center and Chase Field
WHEN: Friday, July 8, 2011 through Tuesday, July 11, 2011
US DOT / NHTSA 2009 NATIONAL DATA:
- In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
Major League Baseball: www.mlb.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
|
| |
| |
|
|
|
|
|
|
|