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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Joe McClain, President, Beer Institute

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RHIR Partners with MLB for the 2011 MLB All-Star FanFest in Phoenix, AZ

Responsibility Has Its Rewards at the
2011 MLB All-Star FanFest in Phoenix, AZ

Major League Baseball (MLB), Techniques for Effective Alcohol Management Coalition (TEAM) and the Arizona Highway Patrol collaborated on the Responsibility Has Its Rewards (RHIR) national campaign at the 2011 MLB All-Star FanFest at the Phoenix Convention Center. The TEAM Coalition booth promoted responsible drinking, positive fan behavior and traffic safety to the thousands of fans in attendance for the 5-day event.

  • Fans who made the pledge to always buckle-up and never drive drunk were then asked to autograph the backdrop to affirm their commitment to responsibility. The 8 foot by 10 foot backdrop, covered in signatures, will be displayed at the Arizona Highway Patrol offices.

  • Fans received a souvenir photo with the campaign message and partner logos printed on the border of the photos.

  • Daily prize drawings rewarded responsible fans with All-Star branded items including a long-sleeve jacket and a limited edition pin.
Daily Prize Winners

Andy Bird Stephanie Eggers
Jennifer Schroader

In addition to the FanFest outreach to over 3,500 MLB fans, the winner of the Responsibility Has Its Rewards sweepstakes, the Designated Driver for the Season from the Pittsburgh Pirates - Jim Reese - attended many of the All-Star Game festivities. Mr. Reese's prize included airfare, hotel, tickets to the State Farm Home Derby and the 82nd MLB All-Star Game. Mr. Reese represents the record 406,000 MLB fans who pledged to be designated drivers during the 2010 MLB regular season.

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