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"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."
--- Joe McClain, President, Beer Institute
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TEAM was in Las Vegas, NV for the 2011 NASCAR Sprint Cup Series Champion's Week. There, TEAM filmed a PSA that included NASCAR fans promising:
- I am 21 years of age or older
- I will provide responsible transportation for all members of my group
- I will not purchase and/or drink alcohol beverages at this event or during my time as a designated driver
Those that made the pledge filmed responsibility videos that will be included in a Public Service Announcement.
NASCAR is committed to promoting responsible behavior and enhancing the overall fan experience,” said Marcus Jadotte, NASCAR vice president of public affairs and multicultural development. “We are proud to join MillerCoors and the other members of TEAM Coalition in an effort to drive responsible alcohol consumption awareness to NASCAR partners and fans.”
Fans who made the designated driver pledge had the opportunity to pose in front of a backdrop with the partner logos and received a souvenir photo to commemorate the special event.
Chuck Myers from Monroe, NC was randomly chosen as the grand prize winner in the Responsibility Has Its Rewards Sweepstakes and was rewarded with a trip to the 2011 NASCAR Sprint Cup Series Champion's Week. As the grand prize winner, Chuck and his wife Dean, attended the 2011 NASCAR Sprint Cup Series Champion's Week in Las Vegas, NV from November 30th to December 3rd, 2011. Chuck was chosen out of 5 Semi Finalists in the Responsibility Has Its Rewards Sweepstakes.
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
NASCAR Responsibility Message:
- NASCAR Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
- NASCAR
- Coors Light
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NASCAR, Coors Light and TEAM Coalition encouraged NASCAR fans to participate in the PSA filming at the NASCAR Sprint Cup Series Champion's Week in Las Vegas, NV.
Fans who made the designated driver pledge had the unique opportunity to act as our celebrities of responsibility. Designated drivers received free souvenir photos with the campaign message as well.
WHERE: 2011 Spint Cup Series Champion's Week held in the Hard Rock Hotel, Las Vegas, NV
WHEN: December 1, 2011
NASCAR:The National Association for Stock Car Auto Racing, Inc. (NASCAR) is the sanctioning body for one of North America's premier sports. NASCAR races are broadcast in more than 150 countries and in 20 languages. In the U.S., races are broadcast on FOX, TNT, ABC/ESPN/ESPN2, SPEED and SiriusXM Satellite Radio. NASCAR fans are among the most brand loyal in all of sports, and as a result more Fortune 100 companies participate in NASCAR than any other sport. NASCAR consists of three national series (the NASCAR Sprint Cup Series, NASCAR Nationwide Series, and NASCAR Camping World Truck Series), four regional series, and one local grassroots series, as well as two international series. Also part of NASCAR is Grand-Am Road Racing, known for its competition on road courses with multiple classes of cars. NASCAR sanctions more than 1,200 races at 100 tracks in more than 30 U.S. states, Canada and Mexico. Based in Daytona Beach, Fla., NASCAR has offices in eight cities across North America. Th e next NASCAR Sprint Cup Series race, the GEICO 400 at Chicagoland Speedway will air Sept. 18 on ESPN at 2 p.m. ET. For more information and a complete schedule, visit www.nascar.com. Follow NASCAR on www.facebook.com/NASCAR or on Twitter: @NASCAR. www.NASCAR.com
MillerCoors: MillerCoors brews, markets and sells the MillerCoors portfolio of brands in the U.S. and Puerto Rico. Built on a foundation of great beer brands and nearly 300 years of brewing heritage, MillerCoors continues the commitment of its founders to brew the highest quality beers. MillerCoors is the second-largest beer company in America, capturing nearly 30 percent of U.S. beer sales. Led by two of the best-selling beers in the industry, MillerCoors has a broad portfolio of highly complementary brands across every major industry segment. Miller Lite is the great-tasting beer that established the American light beer category in 1975, and Coors Light is the brand that introduced consumers to Rocky Mountain cold refreshment. MillerCoors brews premium beers Coors Banquet and Miller Genuine Draft, and economy brands Miller High Life and Keystone Light. The company also offers innovative products such as MGD 64, Miller Chill and Sparks. Through MillerCoors new craft and import compa ny, Tenth and Blake, imports Peroni Nastro Azzurro, Pilsner Urquell, Grolsch and Molson Canadian and features craft brews from the Jacob Leinenkugel Brewing Company, Blue Moon Brewing Company and the Blitz-Weinhard Brewing Company. MillerCoors operates eight major breweries in the U.S., as well as the Leinenkugel’s craft brewery in Chippewa Falls, Wisconsin, and two microbreweries, the 10th Street Brewery in Milwaukee and the Blue Moon Brewing Company at Coors Field in Denver. MillerCoors vision is to create the best beer company in America by driving profitable industry growth. MillerCoors insists on building its brands the right way through brewing quality, responsible marketing and environmental and community impact. MillerCoors is a joint venture of SABMiller plc and Molson Coors Brewing Company.www.MillerCoors.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, distillers, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.TEAMCoalition.org
US DOT / NHTSA 2010 NATIONAL DATA:
- In 2010, 10,228 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 4.9% from the 10,759 fatalities in 2009
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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