"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."
TEAM traveled to Chicago, IL on Monday, June 20th through Wednesday, June 22th to reward White Sox fans who made the pledge to be designated drivers. Designated Drivers promise:
I am 21 years of age or older
I will provide responsible transporation for all members of my group
I will not purchase and/or drink alcohol beverages at this event or during my time as a designated driver
Be Great! Designate! was the responsibility message for White Sox fans over the age of 21. Those that made the pledge filmed responsibility videos to be included in a Public Service Announcement being produced for broadcast on the U.S. Cellular Field's video board, the White Sox web site and local TV broadcasters.
Fans who made the designated driver pledge, had the opportunity to autograph a large inflatable baseball and glove and received a souvenir photo with a branded frame including the campaign partners' logos and the campaign's responsibility message.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
WHITE SOX Responsibility Day Message:
White Sox Fans Don't Let Fans Drive Drunk
With Great Beer Comes Great Responsiblity, Be Great-Designate
RHIR PARTNERS INCLUDE:
Chicago White Sox
MillerCoors
IDOT
TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Chicago White Sox, MillerCoors, IDOT, and TEAM Coalition invited fans to tape their own RHIR responsibility messages at the June 20th home game against the Chicago Cubs. Fans read a script from a teleprompter and received a copy of their message electronically. Fans messages may be selected to be included in a broadcast public service announcement or stadium video board announcement.
MillerCoors: MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age. We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are industry-leading.www.MillerCoors.com
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.TEAMCoalition.org
US DOT / NHTSA 2009 NATIONAL DATA:
In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 7.4% from the 11,711 fatalities in 2008
Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
