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"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."

--- Joe McClain, President, Beer Institute

 
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RHIR Partners with Major League Baseball for Responsibility Has Its Rewards Sweepstakes
Responsibility Has Its Rewards
Major League Baseball's Designated Drivers Earn Ultimate Reward at 2011 World Series® Game 3
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TEAM Coalition traveled to Arlington, Texas for the third game of the 2011 MLB World Series on October 22nd to recognize the Rangers Designated Driver for the Season - Ann Hester. Hester of Wilmer, TX, attended the game as one of two grand prize winners of the Responsibility Has Its Rewards sweepstakes for designated drivers.

Hester was randomly selected from more than 13,000 Rangers fans who participated in the Budweiser Good Sport Designated-Driver Program at Rangers Ballpark in Arlington this season.

Pictured from left to right: Sherri Morgan, Texas Rangers;Aurelio Ruelas, Region Director, Corporate Social Responsibility for Anheuser-Busch; Ann Hester, Texas Rangers Designated Driver for the Season; John Skinner, Managing Director Security & Facility Operations MLB.

Designated Drivers must meet the following requirements:
  • Be 21 years of age or older
  • Not drink alcohol at the game
  • Promise to ensure safe transportation home for friends and family

As the Rangers Designated Driver for the Season, Hester received two tickets to Game 3 of the 2011 World Series®, recognition on the video scoreboard and a chance to meet MLB and Club officials.

For the eigth consecutive season, Major League Baseball (MLB), Techniques for Effective Alcohol Management (TEAM) Coalition and brewers have joined together to make more fans aware of the League’s designated-driver programs, including the Budweiser Good Sport partnership with the Rangers. The designated-driver program and the Responsibility Has Its Rewards sweepstakes promote traffic safety by encouraging responsible drinking and positive fan behavior.

During the 2011 MLB regular season, nearly 450,000 baseball fans planned ahead and made the responsible, winning play by pledging to be designated drivers.

The top five MLB Clubs for designated drivers in 2011 are:
  • Milwaukee Brewers: 57,811 designated drivers
  • St. Louis Cardinals: 56,445 designated drivers
  • Detroit Tigers: 31,613 designated drivers
  • Houston Astros: 24,101 designated drivers
  • San Francisco Giants: 21,060 designated drivers
WHO: Texas Rangers Designated Driver for the Season

WHAT: Major League Baseball and TEAM recognized the Texas Rangers Designated Driver for the Season - Ann Hester - at Game 3 of the 2011 World Series®. Hester was recognized on the video board at Rangers Ballpark in Arlington during the game.



WHERE: Rangers Ballpark in Arlington, Arlington, TX

WHEN: Saturday, October 22, 2011

Major League Baseball: www.mlb.com.

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, distillers, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.TEAMCoalition.org


US DOT / NHTSA 2009 NATIONAL DATA:
  • In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 7.4% from the 11,711 fatalities in 2008
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 

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