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"Our partnership with TEAM Coalition has proven to be an invaluable part of our overall effort to create a safe environment in and around the arenas. The fan experience is greatly enhanced in an environment characterized by responsible behavior and built on a sound safety and security program. We look forward to our continued relationship with our TEAM Coalition partners."

--- Jim Cawley, Senior Vice President Security, National Basketball Association
 
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RHIR Partners with NCAA<sup>®</sup> at the 2011 NCAA® Men's Basketball Final Four® in Houston, TX

 
NCAA® Embraces the Responsibility Has Its Rewards
National Campaign at the 2011 NCAA Men's Final Four®
in Houston, TX
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The National Collegiate Athletic Association joined (NCAA) forces with Techniques for Effective Alcohol Management Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign at the 2011 NCAA® Men's Final Four® in Houston, TX.

TEAM Coalition would like to offer congratulations to our 2011 TEAMUp2Win! winner Daniel Cooley. He received two tickets to the 2011 NCAA® Men's Final Four® games on Saturday, April 2rd and two tickets to the championship game on Monday, April 4th at Reliant Stadium.

[NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.]

Daniel Cooley poses before the National Championship game Men's Final Four winner Daniel Cooley before the National Championship Game


View Fan Photos from the 2011 NCAA® Men's Final Four® Big Dance Concert Series®


NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™

ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™

RHIR PARTNERS INCLUDE:
  • National Collegiate Athletic Association
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The NCAA® and TEAM Coalition invited fans to make the Responsibility Has Its Rewards pledge to:
  • Always Have A Designated Driver
  • Never Drive Drunk
  • Always Buckle Up Every Trip Every Time
  • Never Provide Alcohol to Anyone Under 21
At the 2011 NCAA® Men's Final Four® Big Dance® more than 2,000 fans made the Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign partner logo and the campaign's responsibility message.



WHERE: NCAA® Men's Final Four® Big Dance® at the Discovery Green Park in Houston, TX.

WHEN: Friday, April 1 through Sunday, April 3, 2011

National Collegiate Athletic Association: www.ncaa.org

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2009 NATIONAL DATA:

  • In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 8% from the 11,773 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 
 

TEAM Coalition   |    TEAM Up 2 Win!   |    Fans Don't Let Fans Drive Drunk

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