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"This program underscores the fact that promoting responsible drinking is not just the responsibility of one group. By working together, sports leagues, concessionaires, brewers, and others can implement successful alcohol management training and awareness programs through TEAM Coalition."
--- Liz Tobin, Senior Director External Affairs, Beer Institute
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TEAM traveled to Frisco, TX for the 2011 NCAA Division I Football Championship on January 7th to reward fans who make the Responsibility Has Its Rewards pledge to:
- Always Buckle Up - Every Trip, Every Time
- Never Drive Drunk
- Always Have a Designated Driver
Fans from all over the country gathered at Pizza Hut Park in Frisco, TX to watch the University of Delaware Blue Hens take on the Eastern Washington Eagles, taking time to enjoy the pre-game festivities at Tailgate Town.
View PHOTOS from the 2011 NCAA Division I Football Championship
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
- National Collegiate Athletic Association
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NCAA and TEAM invited fans to make the Responsibility Has Its Rewards pledge to always have
a designated driver, never drive drunk, and always buckle up and earn valuable rewards:
- At the NCAA Division I Football Championship Tailgate Town just outside Pizza Hut Park, hundreds of fans made the
Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign
partners' logos and the campaign's responsibility message.
WHERE: NCAA Division 1 Football Championship at Pizza Hut Park in Frisco, TX.
WHEN: Friday, January 7, 2011
US DOT / NHTSA 2009 NATIONAL DATA:
- In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 7.4% from the 11,711 fatalities in 2008
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
National Collegiate Athletic Association: www.ncaa.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
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