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"Our partnership with TEAM Coalition has proven to be an invaluable part of our overall effort to create a safe environment in and around the arenas. The fan experience is greatly enhanced in an environment characterized by responsible behavior and built on a sound safety and security program. We look forward to our continued relationship with our TEAM Coalition partners."
--- Jim Cawley, Senior Vice President Security, National Basketball Association
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The National Collegiate Athletic Association (NCAA) joined forces with Techniques for Effective Alcohol Management Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign at the 2011 NCAA® Women's Final Four® in Indianapolis, IN.
TEAM Coalition would like to offer congratulations to our 2011 TEAM Up 2 Win! winner Tanya Husick. She received two tickets to the 2011 NCAA® Women's Final Four® games on Sunday, April 3rd and two tickets to the championship game on Tuesday, April 5th at Conseco Fieldhouse.
[NCAA, Final Four, and March Madness are trademarks owned or licensed by the National Collegiate Athletic Association.]
(l to r) Mary Wilfert, associate director of Health and Safety for the NCAA®; Tanya Husick, TEAMUp2Win Women's Final Four® winner ; Lura Thomas; Jill Pepper, executive director of TEAM Coalition
View Fan Photos from the 2011 NCAA® Women's Final Four® Tourney Town®
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- National Collegiate Athletic Association
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The NCAA® and TEAM Coalition invited fans to make the Responsibility Has Its Rewards pledge to:
- Always Have A Designated Driver
- Never Drive Drunk
- Always Buckle Up Every Trip Every Time
- Never Provide Alcohol to Anyone Under 21
At the 2011 NCAA® Women's Final Four® Tourney Town®
more than 1,000 fans made the Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign partner logo and the campaign's responsibility message. Thank you to Butler University students Ashley Bell, Joshua Brown, Erica Dugdale, Mit Patel,
Emily Pflaum, Sean Polacek, Adam Romesser and Whitney Tooley for your help to encourage fans to be responsible!
Each day, one randomly selected winner received a jersey from their favorite NCAA® Women's Final Four® school.
The winners were:
- Friday, April 1st Lisa Rohan
- Saturday, April 2nd Mikeia Threats
- Sunday, April 3rd Debbie Brajevich
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WHERE: NCAA® Women's Final Four® Tourney Town® at the Indiana Convention in Indianapolis, IN.
WHEN: Friday, April 1 through Sunday, April 3, 2011
National Collegiate Athletic Association: www.ncaa.org
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2009 NATIONAL DATA:
- In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 8% from the 11,773 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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