TEAM traveled to Kansas City to film fan responsibility Public Service Announcements (PSAs) with the Kansas City Royals at their 2009 regular season game against the Cincinnati Reds on Sunday, June 14th. "Royals Fans Don't Let Fans Drive Drunk" was the universal cheer for all fans at the game at Kauffman Stadium.

The Kansas City Royals, Anheuser-Busch and TEAM Coalition partnered to educate fans about the importance of designating a driver, demonstrating positive fan behavior and wearing their seatbelt. And the spokespeople for this important message were the Royals fans themselves.

• Kansas City Royals
• Anheuser-Busch
• TEAM Coalition (Techniques for Effective Alcohol Management)

Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2007 NATIONAL DATA:

• In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.