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"This is an excellent program. It helped keep our fans safe last season and will continue to do so again this year."
--- Allen H. (Bud) Selig, Commissioner, Major League Baseball
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On a historic summer night within the hallowed confines of Yankee Stadium, baseball fans from around the country gathered togehter to celebrate the
final season of that venerable ball park. In the days leading up to the MLB 2008 All-Star Game, TEAM Coalition participated for the fourth consecutive
year in the MLB FanFest, an interactive baseball-themed carnival, which takes place every year during the All-Star break. TEAM snapped free souvenir
photos of fans who had made the Responsibility Has Its Rewards pledge. Fans also had the opportunity to film
their own video about responsible fan behavior. Footage from the spots will be made into a public service annoucement for MLB. TEAM Coalition partnered
with Major League Baseball and Anheuser-Busch for the event,
getting the message out about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior.
In addition to the activities at FanFest, the designated driver of the season for the Kansas City Royals,
Danielle Menzel, was recognized during the 3rd inning of the All-Star Game as the winner of the 2007
Responsibility Has Its Rewards sweepstakes. Danielle pledged to be a designated driver at Kauffman Stadium
in Kansas City, MO. She was selected as the Royals designated driver of the season, and then as a winner
in the RHIR sweepstakes. Click here to view the details of the 2007 RHIR sweepstakes.
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View MLB All-Star Game Photos
View MLB FanFest Photos
View MLB All-Star Game Fan Videos
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RHIR PARTNERS INCLUDE:
- Major League Baseball
- Anheuser-Busch
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: Major League Baseball, Anheuser-Busch Companies, and TEAM invite fans
to tape their own RHIR responsibility messages at the 2008 MLB All-Star Game FanFest at the
Jacob K. Javits Convention Center in New York City, NY. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically after the event.
Fans’ messages may be selected to be included in a broadcast safety message, public
service announcement and/or vignette.
Designated Driver of the Season for the Kansas City Royals, Danielle Menzel
attended the game as the winner of the Responsibility Has Its Rewards sweepstakes for designated drivers.
WHERE: MLB 2008 All-Star Game FanFest at the Jacob K. Javits Convention Center, New York City, NY
WHEN: Friday, July 11th - Tuesday, July 15th
Major League Baseball: www.mlb.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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