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RHIR Partners with the NCAA for the 2010 NCAA® Women's Basketball Final Four® in San Antonio, TX

 
NCAA® Embraces the Responsibility Has Its Rewards
National Campaign at the 2010 NCAA Women's
Final Four® in San Antonio, TX
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For the second year, the National Collegiate Athletic Association is proud to join forces with Techniques for Effective Alcohol Management Coalition (TEAM) on the Responsibility Has Its Rewards (RHIR) national campaign at the 2010 NCAA Women's Final Four in San Antonio, TX.

TEAM Coalition Would like to offer congratulations to our 2010 TEAM Up 2 Win! winner Monique Adams who won roundtrip airfare, accomodations and two tickets to the Women's Final Four in San Antonio, TX. TEAM Coalition would also like to congratulate both Grant Farnsworth and Christina Vera for winning the Turney Town and Sizzle N' Shake Prize Packages.

NCAA, Final Four and Tourney Town are tradmarks of the National Collegiate Athletic Association.

View PHOTOS from Tourney TownTM


NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

FAMILY MESSAGE: Buckle Up - Every Trip, Every Time™

ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™

RHIR PARTNERS INCLUDE:
  • National Collegiate Athletic Association
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: NCAA and TEAM invited fans to make the Responsibility Has Its Rewards pledge to always have a designated driver, never drive drunk, and always buckle up and earn valuable rewards:
  • At the 2010 NCAA Women's Final Four Tourney Town at the Henry B. Gonzalez Convention Center in downtown San Antonio, more than 900 fans made the Responsibility Has Its Rewards pledge and received a souvenir photo with a branded frame including the campaign partners' logos and the campaign's responsibility message. One lucky fan received a prize package including gear from the 2010 NCAA Women's Final Four
  • TEAM Coalition offered the designated driver program to Women's Final Four fans at the Sizzle 'N Shake party on Saturday April 3, 2010. One lucky designated driver received a prize package including gear from the the 2010 NCAA Women's Final Four.


WHERE: NCAA Women's Final Four Tourney Town at the Henry B. Gonzalez Convention Center in San Antonio, TX

WHEN: Friday, April 2, 2010 through Sunday, April 4, 2010

National Collegiate Athletic Association: www.ncaa.org

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:
  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 
 
 

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