NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
PHILLIES MESSAGE: Be a HERO. Be a Designated Driver.
RHIR PARTNERS INCLUDE:
WHO: Fans and the Community
- Philadelphia Phillies
- TEAM Coalition (Techniques for Effective Alcohol Management)
- Hero Campaign
WHAT: The Philadelphia Phillies, Anheuser-Busch and TEAM invited fans
to tape their own RHIR responsibility messages at the 2009 spring training game at Citizens Bank Park
in Philadelphia, PA.
Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast public
service announcement or video board announcement.
WHERE: Citizens Bank Park spring training game in Philadelphia, PA
WHEN: Saturday, April 4th at 7 pm
Philadelphia Phillies: www.phillies.com
Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit
TEAM Coalition: an alliance of professional
and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
- In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.