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RHIR Partners with the Philadelphia Phillies
Philadelphia Phillies Embrace the
Responsibility Has Its Rewards National Campaign

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TEAM traveled to Philadelphia, PA to film fan responsibility Public Service Announcements (PSAs) with the Philadelphia Phillies at spring training game against the Tampa Bay Rays on Saturday, April 4th. "Phillies Fans Don't Let Fans Drive Drunk" was the universal cheer for all fans at the game at Citizens Bank Park.

The Philadelphia Phillies, Anheuser-Busch and TEAM Coalition partnered to educate fans about the importance of designating a driver, demonstrating positive fan behavior and wearing their seatbelt. And the spokespeople for this important message were the Phillies fans themselves.



View the fans PHOTOS

View the fans VIDEOS

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

PHILLIES MESSAGE: Be a HERO. Be a Designated Driver.

RHIR PARTNERS INCLUDE:
  • Philadelphia Phillies
  • Anheuser-Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)
  • Hero Campaign
  • ARAMARK
WHO: Fans and the Community

WHAT: The Philadelphia Phillies, Anheuser-Busch and TEAM invited fans to tape their own RHIR responsibility messages at the 2009 spring training game at Citizens Bank Park in Philadelphia, PA. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or video board announcement.

WHERE: Citizens Bank Park spring training game in Philadelphia, PA

WHEN: Saturday, April 4th at 7 pm

Philadelphia Phillies: www.phillies.com

Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:

  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 
 
 
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