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"The positive contributions made by TEAM are far reaching. Its mission is important to fans and spectators in stadiums, but its message also contributes to responsible conduct in our communities at large. The NFL strongly supports the TEAM program, and we are proud to be a member of the TEAM Coalition. "
--—Roger Goodell, Commissioner National Football League
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| Thursday, January 27th |
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Charles Anderson |
Wednesday, February 2nd |
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Wade Johnson |
| Friday, January 28th |
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Lisa Reyes |
Thursday, February 3rd |
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Tyler Vasquez |
| Saturday, January 29th |
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Stephen Rogers |
Friday, February 4th |
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Rebekah Taylor |
| Sunday, January 30th |
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Travonne Hodges |
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Volunteers from the HERO Campaign and professional sports teams and facilities including the St.Louis Cardinals, Philadelphia Phillies, Arizona Diamondbacks, New England Patriots and New Meadowlands Stadium all helped TEAM Coalition offer the responsibility photos for NFL Experience fans.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
FAMILY MESSAGE: Buckle Up - Every Trip, Every Time
ADULT MESSAGE (OVER 21 YEARS OLD): Fans Don’t Let Fans Drive Drunk™
RHIR PARTNERS INCLUDE:
- National Football League
- MillerCoors
- HERO Campaign
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: NFL, MillerCoors, HERO Campaign and TEAM Coalition invited NFL Experience fans to make the responsibility pledge and receive souvenir photos.
Super Bowl XLV: Seven designated-driver booths gave Super Bowl XLV fans the opportunity to pledge to be responsible. Over 1,100 fans took advantage of the opportunity. Click here to see photos from the Super Bowl XLV designated driver booths.
WHERE: Dallas Convention Center
WHEN: January 27 - 30 and February 2 - 6, 2011
National Football League: The NFL is proud of our history of giving, and we are committed to having a positive impact for generations to come.
www.nfl.com
MillerCoors: MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age.
We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are industry-leading.
www.GreatBeerGreatResponsibility.com.
HERO Campaign: The purpose of the HERO Campaign for Designated Drivers is to promote the use of sober designated drivers to prevent drunken driving tragedies throughout our country. In cooperation with schools, businesses, law enforcement agencies, and other community-based organizations, we ask you to help keep drunk drivers off our highways.
www.HEROCampaign.org.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.TEAMCoalition.org
US DOT / NHTSA 2009 NATIONAL DATA:
- In 2009, 10,839 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 7.4% from the 11,711 fatalities in 2008
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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