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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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I'm a Good Sport was the message endorsed by nearly 200 groups of Twins fans at the 2008 TwinsFest.
The Minnesota Twins, Anheuser-Busch, and TEAM Coalition partnered to educate Twins fans
about the importance of designating a driver, buckling up, and demonstrating
positive fan behavior. And the spokespeople for this important message were
the Twins fans themselves.
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View the Twins Fan Messages
View the Twins PSAs
View Photos from the 2008 TwinsFest
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
RHIR PARTNERS INCLUDE:
- Minnesota Twins
- Anheuser-Busch
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Minnesota Twins, Anheuser-Busch, and TEAM Coalition invite fans
to tape their own Responsibility Has Its Rewards (RHIR) responsibility messages at the 2008 TwinsFest at
the Metrodome in Minneapolis, MN on January 26 - 27, 2008. Fans read a
pre-defined script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast traffic safety message, public
service announcement and/or vignette.
WHERE: 2008 Minnesota Twins TwinsFest at the Metrodome in Minneapolis, MN
WHEN: Saturday January 26th 9:00 am – 6:00 pm, and Sunday January 27th 9:00 am - 4:00 pm
Minnesota Twins: www.minnesotatwins.com
Anheuser-Busch Companies: Since 1982, Anheuser-Busch and its wholesalers have invested more
than a half-billion dollars in national advertising campaigns and community-based programs to
promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk
driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com.
TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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