NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
ATHLETICS MESSAGE: Athletics Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
- Oakland Athletics
- Anheuser-Busch
- TEAM Coalition (Techniques for Effective Alcohol Management)
- California Office of Highway Safety
WHO: Fans and the Community
WHAT: The Oakland Athletics, Anheuser-Busch and TEAM invited fans
to tape their own RHIR responsibility messages at a 2009 regular season game at Oakland-Alameda County Coliseum
in Oakland, CA.
Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast public
service announcement or video board announcement.
WHERE: Oakland-Alameda County Coliseum in Oakland, CA
WHEN: Sunday, April 12th
Oakland Athletics: www.oakland.athletics.mlb.com
Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit
www.beeresponsible.com
TEAM Coalition: an alliance of professional
and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
|
