"You Hold the Key - Never Drive Drunk" was the universal cheer for Colorado Avalanche fans during their regular season game against the Nashville Predators on Wednesday November 25, 2009 at Pepsi Center in Denver, CO.

The Colorado Avalanche, Pepsi Center, ARAMARK, MillerCoors, Colorado Department of Transportation, Colorado State Patrol and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were Avalanche fans themselves.

• Colorado Avalanche
• Pepsi Center
• ARAMARK
• MillerCoors
• Colorado Department of Transportation
• Colorado State Patrol
• TEAM Coalition (Techniques for Effective Alcohol Management)

• In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.