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TEAM Coalition and Major League Baseball are supporting the designated driver programs
at all MLB ballparks during the 2010 season with a special incentive. Every ballpark
offers fans a designated driver program. Fans who register to be a designated
driver pledge to not drink alcohol, drive their friends and family
home safely, and ensure that everyone always buckles up.
At the end of the season, one
designated driver representing each MLB Club will be selected.
The Designated Drivers for the Season from the Clubs that play in the World Series® will each
receive two (2) tickets to the first game played in the ballpark of their favorite Club.
Click here to see last season's winners.
A trip to the 2011 MLB All-Star Game at Chase Field in Phoenix, AZ will also be awarded to one
of the Designated Drivers for the Season whose Club does not compete in the World Series.
This prize will be awarded after both the ALCS® and NLCS® have been completed.
The All-Star Game trip includes two (2) tickets to the game, roundtrip airfare, and hotel accommodations.
Click here for sweepstakes rules.
2009 MLB All-Star Game and FanFest
TEAM Coalition promoted the Responsibility Has Its Rewards sweepstakes at the 2009
MLB All-Star Game and FanFest at Busch Stadium and the America's Center in St. Louis, MO. The Designated Driver for the Season for the Kansas City
Royals - Amber Bockelman - and her guest were recognized on the stadium video board during the game.
Fans who attended FanFest received a souvenir photo and had the chance to record their own responsibility message after pledging to always have
a designated driver and always buckle up - every trip, every time - as part of the
Responsibility Has Its Rewards campaign. Partners in our All-Star Game and FanFest activities included Anheuser-Busch, the Missouri Department of
Transportation and the Illinois Department of Transportation.
MLB All-Star Game and FanFest Archives
Create Elements
To promote the Responsibility Has Its Rewards sweepstakes, TEAM has produced Public Service Announcements for both TV and radio.
The TV PSAs will air on local broadcast stations in MLB markets, and they will also be played on the video boards in ballparks. The radio PSAs will air
on local radio stations and national radio networks. To produce the PSAs, TEAM traveled to MLB ballparks to film Fan Videos.
TEAM has created Posters to highlight the designated-driver program at each MLB ballpark. Finally, TEAM has produced Fan Code of Conduct cards with many MLB Clubs to
emphasize the importance of positive fan behavior and safety.
Click on the links below to view the PSAs, Fan Videos, Posters and Fan Code of Conduct cards.
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