TEAM Coalition and the National Basketball Association are supporting the designated driver programs at all NBA arenas during the 2014-2015 season with a special incentive. Every arena offers fans a designated driver booth program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.
At the end of the season, one designated driver representing each NBA team will be selected. The NBA Designated Drivers for the Season representing the teams playing in the 2015 NBA Finals will each receive a grand prize of two (2) tickets to the first game of the 2015 NBA Finals« played in the arena of their favorite team.
TEAM partnered with the Detroit Pistons and Denver Nuggets to produce video Public Service Annoucements with the fans.
Click on the image below to watch all the responsibility videos NBA fans have filmed:
2015 NBA All-Star Game«
TEAM Coalition promoted the Responsibility Has Its Rewards sweepstakes at the 2015 NBA All-Star Game in New York. Fans who attended events at Barclays Center and Madison Square Garden received a souvenir photo after making a pledge to always have a designated driver, never drive drunk, and always buckle up.