The TEAM Coalition and the National Basketball Association are supporting the designated driver programs at all NBA arenas during the 2009/10 season with a special incentive. Every arena offers fans a designated driver booth program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.

At the end of the season, one designated driver representing each NBA team will be selected. The 2010 NBA Designated Drivers for the Season from the teams that play in the NBA Finals will each receive a grand prize of two (2) tickets to the first game of the NBA Finals^® played in the arena of their favorite team. And one of the Designated Drivers for the Season representing an NBA team not competing in the NBA Finals^® will win a trip to the 2011 NBA All Star Game^®. Click here for sweepstakes rules.

TEAM and the NBA produced 3 radio Public Service Announcements and 2 video Public Service Annoucements for the 2009/10 campaign.

Click to view the Denver Nuggets PSA
Click to view the Detroit Pistons PSA

Click to listen to "Designated Diver"
Click to listen to "Play of the Game"
Click to listen to "Game Show"

Click on the image below to watch all the responsibility videos NBA fans have filmed:



2009 NBA All-Star Jam Session^®
TEAM Coalition promoted the Responsibility Has Its Rewards sweepstakes at the 2009 NBA All-Star Jam Session at the Phoenix Convention Center in Phoenix, AZ. Fans who attend Jam Session received a souvenir photo and had the opportunity to record their own responsibility message after pledging to always have a designated driver and always buckle up - every trip, every time - as part of the Responsibility Has Its Rewards campaign.

Click to view the event summary from the 2009 NBA All-Star Jam Session

Click to view the 2009 NBA All-Star Game Fan RHIR Messages.

2008 NBA All-Star Jam Session^®
TEAM Coalition promoted the Responsibility Has Its Rewards sweepstakes at the 2008 NBA All-Star Jam Session at The Ernest N. Morial Convention Center in New Orleans, LA. Fans who attend Jam Session received a souvenir photo and had the opportunity to record their own responsibility message after pledging to always have a designated driver and always buckle up - every trip, every time - as part of the Responsibility Has Its Rewards campaign.

Click to view the event summary from the 2008 NBA All-Star Jam Session

Click to view the 2008 NBA All-Star Game Fan RHIR Messages.

2007 NBA All-Star Jam Session
TEAM Coalition continued the tradition of promoting the Responsibility Has Its Rewards sweepstakes at the 2007 NBA All-Star Jam Session at the Mandalay Bay Convention Center in Las Vegas, NV. Fans who attended Jam Session recorded their own traffic safety message as part of the Responsibility Has Its Rewards campaign.

Click to view the event summary from the 2007 NBA All-Star Jam Session

Click to view the 2007 NBA All-Star Game Fan RHIR Messages.

2006 NBA All-Star Jam Session
TEAM Coalition partnered with the Texas Department of Transportation, the National Highway Traffic Safety Administration and RADD: The Entertainment Industry's Voice for Road Safety to offer fans a unique experience. All-Star Game fans who attended Jam Session at the George R. Brown Convention Center February 16 - 20, 2006 recorded their own traffic safety message as part of the Responsibility Has Its Rewards campaign.

Click to view the event summary from the 2006 NBA All-Star Jam Session

Click to view the 2006 NBA All-Star Game Fan RHIR Messages.