The TEAM Coalition and the National Basketball Association are supporting the designated driver programs at all NBA arenas during the 2009/10 season with a special incentive. Every arena offers fans a designated driver booth program. Fans who register to be a designated driver pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up.
At the end of the season, one designated driver representing each NBA team will be selected. The 2010 NBA Designated Drivers for the Season from the teams that play in the NBA Finals will each receive a grand prize of two (2) tickets to the first game of the NBA Finals® played in the arena of their favorite team.
One of the Designated Drivers for the Season representing an NBA team not competing in the NBA Finals® will win a trip to the 2011 NBA All Star Game®.
Click here for sweepstakes rules.
Television
TEAM partnered with the Detroit Pistons and Denver Nuggets to produce video Public Service Annoucements with the fans.
Click on the image below to watch all the responsibility videos NBA fans have filmed:
2010 NBA All-Star Jam Session®
TEAM Coalition promoted the Responsibility Has Its Rewards sweepstakes at the 2010 NBA All-Star Jam Session at the Dallas Convention Center in Dallas, TX. Fans who attended Jam Session received a souvenir photo after making a pladge to always have a designated driver, never drive drunk, and always buckle up.
