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Responsibility Has Its Rewards national sponsor TEAM Coalition joins the Buffalo Bills and the New York State
Department of Motor Vehicles in support of the Bills fan credo - "Be Loud, Be Proud, Be Considerate." This effort
brings the RHIR campaign national responsibility message
'Fans Don't Let Fans Drive Drunk' to the Buffalo Bills Training Camp on July 29th in Rochester, NY.
Bills fans showed their commitment to the importance of designating a driver, buckling up, and demonstrating
positive fan behavior by being the spokespeople for this important message themselves. Fans read a pre-defined
script from a teleprompter and receive a copy of their message electronically. Fans’ messages may be selected
to be included in a broadcast traffic safety message, public service announcement and/or vignette.
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The Jills film their Responsibility Has Its Rewards message |
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Bills fans are LOUD, PROUD, and CONSIDERATE |
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Bills fans always have a designated driver |
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Bills fans buckle up - every trip, every time |
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Bills fans show respect for the game, the Bills, and their fellow fans |
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Jill Pepper, executive director of TEAM Coalition, looks on as Russ Brandon, executive vice president of business operations for the Bills, answers questions from the media about the Responsibility Has Its Rewards campaign |
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