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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Jeff Becker, President, Beer Institute

 
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RHIR Partners with the Milwaukee Brewers
Milwaukee Brewers Embrace the
Responsibility Has Its Rewards
National Campaign during Spring Training

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TEAM is very please to announce a NEW Responsibility Has Its Rewards sweepstakes with the Milwaukee Brewers, Delaware North Sportservice and MillerCoors.

When fans signed up to be designed drivers at Maryvale Baseball Park in Phoenix, AZ during Spring Training, they were eligible to win 2 tickets to the 2nd game of the Milwaukee Brewers 2009 season against the Chicago Cubs on April 11, 2009. Along with the tickets the lucky fans also got to enjoy an on-field experience, a meal for 2 at the Metavante Club at Miller Park and hotel and airfare accommodations (if necessary). This years lucky fan was Sue Bahar.

This years RHIR winner Sue Bahar with the Brewers during batting practice    Sue and her husband enjoying thier on field experience


Responsibility DOES Have Its Rewards    Sue sharing this on field experience with her nephew



NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

BREWERS MESSAGE: Brewers Fans Don't Let Fans Drive Drunk

RHIR PARTNERS INCLUDE:
  • Milwaukee Brewers
  • MillerCoors
  • Delaware North Sportservice
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The Brewers, MillerCoors, Delaware North Sportservice and TEAM invite fans to earn valuable rewards for demonstrating responsible behavior. Fans who signed up to be designed drivers at Maryvale Baseball Park in Phoenix, AZ during Spring Training, were eligible to win 2 tickets to the 2nd game of the Milwaukee Brewers 2009 season against the Chicago Cubs on April 11, 2009. Along with the tickets the lucky fan would also get to enjoy an on-field experience, a meal for 2 at the Metavante Club at Miller Park and hotel and airfare accommodations (if necessary).

WHERE: Miller Park in Milwaukee, WI

WHEN: Saturday, April 11th

Milwaukee Brewers: www.milwaukee.brewers.mlb.com

MillerCoors: MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age. We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are industry-leading. www.millercoors.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2007 NATIONAL DATA:

  • In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 
 
 

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