NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
BREWERS MESSAGE: Brewers Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
- Milwaukee Brewers
- MillerCoors
- Delaware North Sportservice
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Brewers, MillerCoors, Delaware North Sportservice and TEAM invite fans to earn valuable rewards for demonstrating responsible behavior. Fans who signed up to be designed drivers at Maryvale Baseball Park in Phoenix, AZ during Spring Training, were eligible to win 2 tickets to the
Milwaukee Brewers game against the St. Louis Cardinals on April 10, 2010. Along with the tickets the lucky fan would also get to enjoy an on-field
experience, a meal for 2 at the NYCE Club at Miller Park and hotel and airfare accommodations (if necessary).
WHERE: Miller Park in Milwaukee, WI
WHEN: Saturday, April 10th
Milwaukee Brewers: www.milwaukee.brewers.mlb.com
MillerCoors: MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age. We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are industry-leading.
www.millercoors.com
TEAM Coalition: an alliance of professional
and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
- In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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