"Be a Good Sport - Be a Designated Driver" was the universal cheer for Denver Broncos fans during their preseason game against the Chicago Bears on Sunday, August 30, 2009 at INVESCO Field at Mile High in Denver, CO.

The Denver Broncos, Anheuser-Busch, the Colorado Department of Transportation, the Colorado State Patrol and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were Broncos fans themselves.

• Denver Broncos
• Anheuser-Busch
• Colorado Department of Transportation
• Colorado State Patrol
• TEAM Coalition (Techniques for Effective Alcohol Management)

• In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.