TEAM Coalition - RHIR Promotion with the Denver Broncos

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	"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country." --- Jeff Becker, President, Beer Institute


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The Denver Broncos embrace the Responsibility Has Its Rewards National Campaign at Preseason Game				back

"Be a Good Sport - Be a Designated Driver" was the universal cheer for Denver Broncos fans during their preseason game against the Chicago Bears on Sunday, August 30, 2009 at INVESCO Field at Mile High in Denver, CO. The Denver Broncos, Anheuser-Busch, the Colorado Department of Transportation, the Colorado State Patrol and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were Broncos fans themselves.
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™ BRONCOS MESSAGES: Be a Good Sport - Be a Designated Driver RHIR PARTNERS INCLUDE: Denver Broncos Anheuser-Busch Colorado Department of Transportation Colorado State Patrol TEAM Coalition (Techniques for Effective Alcohol Management) WHO: Fans and the Community WHAT: The Denver Broncos, Anheuser-Busch, the Colorado Department of Transportation, the Colorado State Patrol and TEAM invited fans to tape their own RHIR responsibility messages at the preseason game at INVESCO Field at Mile High. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or stadium video board announcement. WHERE: INVESCO Field at Mile High WHEN: Sunday August 30, 2009 Denver Broncos: www.denverbroncos.com Anheuser-Busch: www.beeresponsible.com Colorado Department of Transportation: www.dot.state.co.us Colorado State Patrol: www.csp.state.co.us TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org US DOT / NHTSA 2008 NATIONAL DATA: In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007 Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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