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RHIR Partners with the Arizona Cardinals
The Arizona Cardinals embrace the
Responsibility Has Its Rewards
National Campaign at Regular Season Home Opener Game

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"Be a Good Sport - Be a Designated Driver" was the universal cheer for Arizona Cardinal fans during their regular season home opener against the San Francisco 49ers on Sunday, September 13, 2009 at University of Phoenix Stadium in Glendale, AZ.

The Arizona Cardinals, Anheuser-Busch and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were Cardinals fans themselves.




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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

CARDINALS MESSAGES: Be a Good Sport - Be a Designated Driver

RHIR PARTNERS INCLUDE:
  • Arizona Cardinals
  • Anheuser-Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The Arizona Cardinals, Anheuser-Busch and TEAM invited fans to tape their own RHIR responsibility messages at their regular season game at University of Phoenix Stadium. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or stadium video board announcement.

WHERE: University of Phoenix Stadium

WHEN: Sunday September 13, 2009

Arizona Cardinals: www.azcardinals.com

Anheuser-Busch: www.beeresponsible.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:
  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 
 
 

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