TEAM traveled to San Diego, CA to film fan responsibility Public Service Announcements (PSAs) with at a San Diego Chargers preseason game against the Seattle Seattle Seahawks on Saturday, August 15th. "San Diego Chargers Fans Enjoy Gameday, the Right Way!" was the universal cheer for all fans at the game at Qualcomm Stadium.

The San Diego Chargers,Anheuser-Busch, the California Highway Patrol and TEAM Coalition partnered to educate fans about the importance of designating a driver, demonstrating positive fan behavior and wearing their seatbelt. And the spokespeople for this important message were Chargers fans themselves.

• The San Diego Chargers
• Anheuser-Busch
• The California Highway Patrol
• TEAM Coalition (Techniques for Effective Alcohol Management)

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org


Anheuser-Busch: www.beeresponsible.com
US DOT / NHTSA 2007 NATIONAL DATA:

• In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
• Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
• Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.