"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
TEAM traveled to San Diego, CA to film fan responsibility Public Service Announcements
(PSAs) with at a San Diego Chargers preseason game against the Seattle Seattle Seahawks on
Saturday, August 15th. "San Diego Chargers Fans Enjoy Gameday, the Right Way!" was the universal cheer for all
fans at the game at Qualcomm Stadium.
The San Diego Chargers,Anheuser-Busch, the California Highway Patrol and TEAM Coalition partnered to
educate fans about the importance of designating a driver,
demonstrating positive fan behavior and wearing their seatbelt. And the
spokespeople for this important message were Chargers fans themselves.
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
SAN DIEGO CHARGERS MESSAGE: Chargers Fans Don't Let Fans Drive Drunk
RHIR PARTNERS INCLUDE:
The San Diego Chargers
Anheuser-Busch
The California Highway Patrol
TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The San Diego Chargers, Anheuser-Busch, the California Highway Patrol and TEAM invited fans
to tape their own RHIR responsibility messages at a 2009 pre-season game at Qualcomm Stadium in San Diego, CA.
Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast public
service announcement or video board announcement.
TEAM Coalition: an alliance of professional
and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
