TEAM Coalition - RHIR Promotion with the Dallas Cowboys

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	"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country." --- Jeff Becker, President, Beer Institute


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The Dallas Cowboys embrace the Responsibility Has Its Rewards National Campaign at Regular Season game				back

"You Hold the Key, Never Drive Drunk" was the universal cheer for Dallas Cowboys fans during their regular season game against the Atlanta Falcons on Sunday October 25, 2009 at Cowboys Stadium in Arlington, TX. The Dallas Cowboys, MillerCoors, Legends Hospitality and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were Cowboys fans themselves.
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™ COWBOYS MESSAGES: You Hold The Key, Never Drive Drunk RHIR PARTNERS INCLUDE: Dallas Cowboys MillerCoors Legends Hospitality TEAM Coalition (Techniques for Effective Alcohol Management) WHO: Fans and the Community WHAT: The Dallas Cowboys, MillerCoors, Legends Hospitality and TEAM invited fans to tape their own RHIR responsibility messages at Cowboys Stadium. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or stadium video board announcement. WHERE: Cowboys Stadium WHEN: Sunday October 25, 2009 Dallas Cowboys: www.dallascowboys.com MillerCoors: www.millercoors.com Legends Hospitality: www.legendshospitality.com TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org US DOT / NHTSA 2008 NATIONAL DATA: In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007 Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts. Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

TEAM Coalition | TEAM Up 2 Win! | Fans Don't Let Fans Drive Drunk