TEAM logo



"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."

--- Jeff Becker, President, Beer Institute
 
sweepstakes events partners fan videos psas
 
 
Bookmark and Share
 

RHIR Partners with the D.C. United
D.C. United Embrace the
Responsibility Has Its Rewards
National Campaign at Regular Season Game

 back

"Responsibility Has Its Rewards" was the universal cheer for D.C. United fans during their regular season game against the Chicago Fire on Saturday April 17, 2010 at Robert F. Kennedy Stadium in Washington, D.C.

D. C. United and TEAM Coalition partnered to educate fans about the importance of designating a driver and demonstrating positive fan behavior. And the spokespeople for this important message were D.C. United fans themselves.



View the Fan Photos


View the Fan Videos
NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

D.C. UNITED MESSAGE: Be a Good Sport - Be a Designated Driver

RHIR PARTNERS INCLUDE:
  • D.C. United
  • Anheuser-Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: D.C. United and TEAM invited fans to tape their own RHIR responsibility messages at the game at Robert F. Kennedy Stadium. Fans read a script from a teleprompter and received a copy of their message electronically. Fans messages may be selected to be included in a broadcast public service announcement or arena video board announcement.

WHERE: Robert F. Kennedy Stadium

WHEN: Saturday, April 17, 2010

D.C. United: http://www.dcunited.com/

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:
  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
 

TEAM Coalition   |    TEAM Up 2 Win!   |    Fans Don't Let Fans Drive Drunk

See us on YouTube  Follow TEAM Coalition on Twitter Become a Facebook Fan