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"The nation’s brewers have consistently demonstrated a commitment to responsible alcohol consumption and the efforts of the TEAM Coalition in stadiums across the country."
--- Jeff Becker, President, Beer Institute
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"Ducks Fans Hold the Key - Ducks Fans Never Drive Drunk!" was the universal cheer for all
Anaheim Ducks fans at a regular season game on Wednesday October 29, 2008 at the Honda Center in Anaheim, CA.
The Anaheim Ducks, MillerCoors, Harbor Distributing LLC and TEAM Coalition partnered to
educate fans about the importance of following the Fan Code of Conduct at Honda Center and always having a designating a driver. And the
spokespeople for thses important message were the Ducks fans themselves.
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View the Fans Photos
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View the Ducks Fans' Videos
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View the Ducks PSA
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NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
DUCKS MESSAGES: You Hold the Key Never Drive Drunk
PARTNERS INCLUDE:
- Anaheim Ducks
- MillerCoors
- Harbor Distributing LLC
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Anaheim Ducks, MillerCoors, Harbor Distributing LLC and TEAM invited fans
to tape their own RHIR responsibility messages at the regular season game at
the Honda Center. Fans read the script from a teleprompter and received a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast public
service announcement or stadium video board announcement.
WHERE: Anaheim Ducks regular season game at the Honda Center in Anaheim, CA
WHEN: Wednesday, October 29th at 7:00 pm
Anaheim Ducks: http://ducks.nhl.com/
MillerCoors: MillerCoors is committed to ensuring that our products are marketed only to and consumed only by adults of legal drinking age. We strictly adhere to the Beer Institute Advertising and Marketing Code. We have adopted our own tough internal marketing compliance codes, and our retailer education efforts are industry-leading. http://www.millercoors.com
Harbor Distributing: Harbor is committed to the community and customers we serve. The company is proud to partner on timely and practical programs that encourage responsible consumption for a safe and fun time out. http://www.reyesholdings.com
TEAM Coalition: an alliance of professional
and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2007 NATIONAL DATA:
- In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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