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RHIR Partners with the Houston Dynamo
Houston Dynamo Embrace the
Responsibility Has Its Rewards National Campaign

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TEAM traveled to Houston, TX to film fan responsibility Public Service Announcements (PSAs) with the Houston Dynamo at their 2009 regular season game against Chivas USA on Wednesday, June 10th. "Dynamo Fans Don't Let Fans Drive Drunk" was the universal cheer for all fans at the game at Robertson Stadium.

The Houston Dynamo, Anheuser-Busch and TEAM Coalition partnered to educate fans about the importance of designating a driver, demonstrating positive fan behavior and wearing their seatbelt. And the spokespeople for this important message were the Dynamo fans themselves.






View the fans photos


View the fans VIDEOS

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

DYNAMO MESSAGE: Dynamo Fans Don't Let Fans Drive Drunk

RHIR PARTNERS INCLUDE:
  • Houston Dynamo
  • Anheuser-Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The Houston Dynamo, Anheuser-Busch and TEAM invited fans to tape their own RHIR responsibility messages at the 2009 MLS home game at Robertson Stadium in Houston, TX. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or video board announcement.

WHERE: Robertson Stadium, Houston TX.

WHEN: Wednesday June 10th 2009 7:30pm

Houston Dynamo: http://houston.mlsnet.com/t200/

Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2008 NATIONAL DATA:

  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 
 
 

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