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RHIR Partners with the San Jose Earthquakes
San Jose Earthquakes Embrace the
Responsibility Has Its Rewards National Campaign

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TEAM traveled to San Jose, CA to film fan responsibility Public Service Announcements (PSAs) with the San Jose Earthquakes at a regular season game against the Chicago Fire on Saturday, April 11th. "Earthquake Fans Don't Let Fans Drive Drunk" was the universal cheer for all fans at the game at Oakland-Alameda County Coliseum.

The San Jose Earthquakes, Anheuser-Busch and TEAM Coalition partnered to educate fans about the importance of designating a driver, demonstrating positive fan behavior and wearing their seatbelt. And the spokespeople for this important message were the Earthquakes fans themselves.


View the fans PHOTOS

View the fans VIDEOS

View the fans PSA in English

View the fans PSA in Spanish

NATIONAL CAMPAIGN: Responsibility Has Its Rewards®

EARTHQUAKES MESSAGE: Earthquakes Fans Don't Let Fans Drive Drunk

RHIR Partners with the San Jose Earthquakes RHIR PARTNERS INCLUDE:
  • San Jose Earthquakes
  • Anheuser-Busch
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The San Jose Earthquakes, Anheuser-Busch and TEAM invited fans to tape their own RHIR responsibility messages at a 2009 regular season game at Oakland-Alameda County Coliseum in Oakland, CA. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or video board announcement.

WHERE: Oakland-Alameda County Coliseum in Oakland, CA

WHEN: Saturday, April 11th

San Jose Earthquakes: www.earthquakes.com

Anheuser-Busch : Since 1982, Anheuser-Busch and its wholesalers have invested more than a half-billion dollars in national advertising campaigns and community-based programs to promote responsible drinking and prevent alcohol abuse, including underage drinking and drunk driving. For more information on these efforts and the progress being made, visit www.beeresponsible.com

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities. www.teamcoalition.org

US DOT / NHTSA 2007 NATIONAL DATA:

  • In 2007, 12,998 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 3.7% from the 13,491 fatalities in 2006
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

 
 
 

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