TEAM Coalition and the NFL are supporting the designated driver programs
at all NFL stadiums with a special incentive. Fans who register to be a designated
driver and pledge to not drink alcohol, drive their friends and family
home safely, and ensure that everyone always buckles up have a chance to win the ultimate reward for their responsible behavior.
At the end of the season, one
designated driver will be selected to represent each NFL team.
The Designated Drivers for the Season from the Seattle Seahawks and the New England Patriots - the two teams competing in Super Bowl XLIX -
each will receive two (2) tickets to the game at University of Phoenix Stadium in Glendale, AZ on February 1, 2015, including
roundtrip airfare, and hotel accommodations.
Click here to see the 2014 winners.
A second prize will be awarded to the St. Louis Rams Designated Driver for the Season. The 2015 Pro Bowl prize winner was selected randomly from all the Designated Drivers for the Season representing teams not qualifying for the post season. The Pro Bowl prize includes two (2) tickets to the game, roundtrip airfare, and hotel accommodations.
Click here for sweepstakes rules.
Super Bowl XLVIII
TEAM Coalition promoted the Responsibility Has Its Rewards sweepstakes at
Super Bowl XLVIII at MetLife Stadium in East Rutherford, NJ. The Designated Driver for the Season from the Seattle Seahawks
- Luke Johnson - and the Designated Driver for the Season from the Denver Broncos - Karin Cambria - received airfare, hotel accommodations and a pair of
tickets to Super Bowl XLVIII. The Designated Driver for the Season from the Chicago Bears - Coleen Peppin - was also randomly selected to attend the 2014 Pro Bowl in Honolulu, Hawaii.
NFL Experience Archives
To promote the Responsibility Has Its Rewards sweepstakes, TEAM Coalition has produced TV and Radio Public Service Announcements (PSAs). The TV PSAs air on local broadcast stations
in NFL markets, and they are also played on the video boards in NFL stadiums. The spots are customized for
the team's specific market by using fans as the spokespeople for responsibility.
The Radio PSAs air
on local radio stations and national radio networks. Click on the links below to view
and listen to these spots. Copies of the TV spots in Beta or DVD format are
available. Copies of the radio spots are available on CD.
Please contact TEAM Coalition for more information.
Click on the links below to view the PSAs, Fan Videos and Fan Code of Conduct cards.