TEAM Coalition and the NFL are supporting the designated-driver programs
at all NFL stadiums with a special incentive. Fans who register to be a designated
driver and pledge to not drink alcohol, drive their friends and family
home safely, and ensure that everyone always buckles up have a chance to win the ultimate reward for their responsible behavior.
At the end of the season, one
designated driver will be selected to represent each NFL team.
The selected Designated Drivers for the Season from the teams that compete in Super Bowl XLVIII
each will receive two (2) tickets to the game at MetLife Stadium in East Rutherford, NJ on February 2, 2014, including
roundtrip airfare, and hotel accommodations.
Click here to see the 2012 winners.
A second prize will be awarded to the Designated Driver for the Season whose team does not qualify for postseason play. The 2014 Pro Bowl prize includes two (2) tickets to the game, roundtrip airfare, and hotel accommodations.
Click here for sweepstakes rules.
2013 NFL Experience and Super Bowl XLVII
TEAM Coalition promoted the Responsibility Has Its Rewards sweepstakes at the 2013
NFL Experience and Super Bowl at Mercedes-Benz Superdome in New Orleans, LA. The Designated Driver for the Season from the Baltimore Ravens
- Roger Acker - and the Designated Driver for the Season from the San Francisco 49ers - Jan Spielberger - received airfare, hotel accommodations and a pair of
tickets to Super Bowl XLVII. The Designated Driver for the Season from the Pittsburgh Steelers - Judith Uhl - was also randomly selected to attend the 2013 Pro Bowl in Honolulu, Hawaii.
Fans who attended NFL Experience received a souvenir photo after pledging to always have
a designated driver and always buckle up - every trip, every time - as part of the
Responsibility Has Its Rewards campaign.
NFL Experience Archives
To promote the Responsibility Has Its Rewards sweepstakes, TEAM Coalition has produced TV and Radio Public Service Announcements (PSAs). The TV PSAs air on local broadcast stations
in NFL markets, and they are also played on the video boards in NFL stadiums. The spots are customized for
the team's specific market by using fans as the spokespeople for responsibility.
The Radio PSAs air
on local radio stations and national radio networks. Click on the links below to view
and listen to these spots. Copies of the TV spots in Beta or DVD format are
available. Copies of the radio spots are available on CD.
Please contact TEAM Coalition for more information.
Click on the links below to view the PSAs, Fan Videos and Fan Code of Conduct cards.