TEAM Coalition and the NFL are supporting the designated-driver programs at all NFL stadiums with a special incentive. Fans who register to be a designated driver and pledge to not drink alcohol, drive their friends and family home safely, and ensure that everyone always buckles up have a chance to win the ultimate reward for their responsible behavior.

At the end of the season, one designated driver will be selected to represent each NFL team. The selected Designated Drivers for the Season from the teams that competed in Super Bowl XLIV each received two (2) tickets to the game at Sun Life Stadium in Miami, FL, on February 7, 2010, including roundtrip airfare, and hotel accommodations. Click here to see the Super Bowl XLIV winners.

A Pro Bowl trip was also awarded to the Designated Driver for the Season from the Houston Texans. The Texans Designated Driver for the Season was awarded this prize from a random drawing of all the Designated Drivers for the Season from NFL teams not competing in the Super Bowl. The Pro Bowl trip included two (2) tickets to the game in Miami, Fl at Sun Life Stadium on January 31, 2010, roundtrip airfare, and hotel accommodations. Click here for sweepstakes rules.

To promote the Responsibility Has Its Rewards sweepstakes, TEAM Coalition has produced TV and Radio Public Service Announcements (PSAs). The TV PSAs air on local broadcast stations in NFL markets, and they are also played on the video boards in NFL stadiums. The spots are customized for the team's specific market using fans as the spokespeople for responsibility.

The Radio PSAs air on local radio stations and national radio networks. Click on the links below to view and listen to these spots. Copies of the TV spots in Beta or DVD format are available. Copies of the radio spots are available on CD.

Please contact TEAM Coalition for more information.