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--- Jeff Becker, President, Beer Institute

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RHIR Partners with the Cleveland Indians
The Cleveland Indians Embrace the
Responsibility Has Its Rewards National Campaign


TEAM traveled to Cleveland, OH to film fan responsibility Public Service Announcements (PSAs) with the Cleveland Indians at a regular season game against the Detroit Tigers on Sunday, May 10th. "Cleveland Indians Fans Don't Let Fans Drive Drunk" was the universal cheer for all fans at the game at Progressive Field.

The Cleveland Indians,The Ensign John R Elliott HERO Campaign for Designated Drivers and TEAM Coalition partnered to educate fans about the importance of designating a driver, demonstrating positive fan behavior and wearing their seatbelt. And the spokespeople for this important message were Indians fans themselves.

View the fans video

View the fans PHOTOS

NATIONAL CAMPAIGN: Responsibility Has Its Rewards™

INDIANS MESSAGE: Indians Fans Don't Let Fans Drive Drunk and Buckle Up, Every Trip, Every Time

  • Cleveland Indians
  • The Ensign John R Elliott HERO Campaign for Designated Drivers
  • TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community

WHAT: The Cleveland Indians, The HERO Campaign and TEAM invited fans to tape their own RHIR responsibility messages at a 2009 regular season game at Progressive Field in Cleveland, OH. Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be selected to be included in a broadcast public service announcement or video board announcement.

WHERE: Progressive Field in Cleveland, OH

WHEN: Sunday, May 10th

FC Dallas:

TEAM Coalition: an alliance of professional and collegiate sports, entertainment facilities, concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic safety experts, and others working together to promote responsible drinking and positive fan behavior at sports and entertainment facilities.


  • In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
  • Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
  • Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.

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