NATIONAL CAMPAIGN: Responsibility Has Its Rewards™
INDIANS MESSAGE: Indians Fans Don't Let Fans Drive Drunk and Buckle Up, Every Trip, Every Time
RHIR PARTNERS INCLUDE:
- Cleveland Indians
- The Ensign John R Elliott HERO Campaign for Designated Drivers
- TEAM Coalition (Techniques for Effective Alcohol Management)
WHO: Fans and the Community
WHAT: The Cleveland Indians, The HERO Campaign and TEAM invited fans
to tape their own RHIR responsibility messages at a 2009 regular season game at Progressive Field in Cleveland, OH.
Fans read a script from a teleprompter and received a copy of their message electronically. Fans’ messages may be
selected to be included in a broadcast public
service announcement or video board announcement.
WHERE: Progressive Field in Cleveland, OH
WHEN: Sunday, May 10th
FC Dallas: www.indians.com
TEAM Coalition: an alliance of professional
and collegiate sports, entertainment facilities,
concessionaires, stadium service partners, the beer industry, broadcasters, governmental traffic
safety experts, and others working together to promote responsible drinking and positive fan behavior
at sports and entertainment facilities. www.teamcoalition.org
US DOT / NHTSA 2008 NATIONAL DATA:
- In 2008, 11,773 people were killed as a result of alcohol-related (BAC > 0.08) car crashes, a decline of 9.7% from the 13,041 fatalities in 2007
- Many, if not most of those lives would have been saved if people did not drive when they were impaired by alcohol or if they used sober, designated drivers or if they simply wore their seat belts.
- Statistics and research clearly show that 21-34 year old males are the demographic most likely to be involved in an automobile crash, drive when impaired by alcohol, and fail to buckle up.
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